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Leverage Comscores Next Gen Brand Safety and Suitability Protections

The year 2020 has been anything but uneventful. A global pandemic and a monumental US presidential election have turned the world on its head and now, on top of everything else, brands need to prepare for what will likely be one of the weirdest holiday...
10% - ights/Blog/Leverage-Comscores-Next-Gen-Brand-Safety-and-Suitability-Protections

Comscore Launches New Brand Suitability Protections for Advertisers

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments,...
10% - ights/Press-Releases/2020/9/Comscore-Launches-New-Brand-Suitability-Protections-for-Advertisers

PC and Mobile Internet Users

comScore today reported the results of the first study of its cross-media panel of PC and mobile Internet users in the U.S., finding that light PC Internet users are 30 percent more likely than heavy PC Internet users to use their mobile devices to...
10% - ights/Press-Releases/2009/2/PC-and-Mobile-Internet-Users

Malaysia Video Leaning Towards Shorter Form Content on Desktop

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings.
10% - ights/Infographics/Malaysia-Video-Leaning-Towards-Shorter-Form-Content-on-Desktop

Social trends and top content leading up to Black Friday

As consumers in the US flock to grocery stores to prepare for their Thanksgiving meals, brands are taking to social media to prepare for Black Friday. Engagement really picked up around November 14th, but November 21, less than a week out from the big...
10% - fts/Social-trends-and-top-content-leading-up-to-Black-Friday

Social in Financial Services: Aflac

The social media team at Aflac lacked the data required to measure the brand’s social campaigns across platforms and the best practices necessary to drive increased impressions and audience engagement. Shareablee provided insight into the type of content...
10% - fts/Case-StudiesX/Social-in-Financial-Services-Aflac

Social in Media Publishing: The Dodo

The Dodo, a website created for animal lovers and rights issues, needed social intelligence to determine social KPIs in order to increase reach, engagement and referrals.
10% - fts/Case-StudiesX/Social-in-Media-Publishing-The-Dodo

Trends Shaping Local Search in 2013

This presentation by comScore, Neustar Localeze and 15miles, discusses Trends Shaping Local Search in 2013 and features insights from the Neustar Localeze and 15miles Sixth Annual Local Search Study.
10% - ights/Presentations-and-Whitepapers/2013/Trends-Shaping-Local-Search-in-2013

Home Sweet Digital Home

There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device. Today though, computers...
10% - ights/Presentations-and-Whitepapers/2016/Home-Sweet-Digital-Home

跨屏时代的视频消费和衡量

The growth of public Wi-Fi and higher speed mobile Internet, as well as a wider range of streaming devices, has led to an explosion of opportunities for consumers to enjoy video content. Providers and advertisers need a means of operating in this fragmented...
10% - ights/Presentations-and-Whitepapers/2014/Video-Consumption-and-Measurement-in-a-Multi-Platform-Multi-Device-World