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In-View and In-Target Campaign Benchmarks Reveal Variability in Delivery across Europe

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.
9% - ights/Blog/In-View-and-In-Target-Campaign-Benchmarks-Reveal-Variability-in-Delivery-across-Europe

comScore Receives MRC Accreditation for Sophisticated Invalid Traffic SIVT Detection Capabilities

comScore announces it has been granted accreditation by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT*) detection and filtration of desktop and mobile web traffic. With this announcement, comScore becomes the first company to...
9% - ights/Press-Releases/2016/11/comScore-Receives-MRC-Accreditation-for-Sophisticated-Invalid-Traffic-SIVT-Detection-Capabilities

comScore Plan Metrix Mobile™ Now Available for Media Planning and Analysis on Mobile Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of comScore Plan Metrix Mobile, the next generation of its industry-leading Plan Metrix media planning tool for use with mobile consumer segments....
9% - ights/Press-Releases/2009/10/comScore-Plan-Metrix-Mobile-Now-Available-for-Media-Planning-and-Analysis-on-Mobile-Devices

How to Optimize Search Marketing on Tablets vs. Smartphones

Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but...
9% - ights/Blog/How-to-Optimize-Search-Marketing-on-Tablets-vs.-Smartphones

Online Financial Applications

comScore today announced the results of a new study conducted with Forrester Research, Inc. (NASDAQ:FORR) that examined consumer motivations in abandoning applications for online financial products, including checking accounts, savings accounts, credit...
9% - ights/Press-Releases/2007/09/Online-Financial-Applications

Quality and Engagement: A Q&A with Edwin Wong, SVP Insights & Innovation at Vox Media

Edwin Wong is truly an expert when it comes to digital consumer behavior. When Shareablee and Vox Media teamed up for some joint research on content quality and what drives engagement, we found some key insights about evergreen content and consumer attitudes...
9% - fts/Quality-and-Engagement-A-Q-A-with-Edwin-Wong-SVP-Insights-Innovation-at-Vox-Media

Are Your CPG Brands Maximizing the Return on Your Digital Investment?

The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, highlights the significant potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands by creating unique online brand...
9% - ights/Presentations-and-Whitepapers/2012/Are-Your-CPG-Brands-Maximizing-the-Return-on-Your-Digital-Investment

Improving the Online Customer Shopping Experience

With so many factors affecting the pre- and post-purchase experience for online shoppers, it has never been more important for online retailers to understand what drives consumers to abandon their transactions, return items, and ultimately continue shopping...
9% - ights/Presentations-and-Whitepapers/2012/Improving-the-Online-Customer-Shopping-Experience

State of the U.S. Online Retail Economy in Q3 2010

comScore Chairman Gian Fulgoni presents a quarterly webinar on the state of the U.S. online retail economy as well as a preview of the upcoming holiday e-commerce season. In addition to e-commerce highlights from the third quarter of 2010, this presentation...
9% - ights/Presentations-and-Whitepapers/2010/State-of-the-U.S.-Online-Retail-Economy-in-Q3-2010

comScores Latest White Paper Marketing to Millennials Available for Download

comScorerecently published its latest white paper Marketing to Millennials: 5 Things Every Marketer Should Know. The paper, available to the public as a complimentary download, provides companies with important context for understanding the media consumption...
9% - ights/Press-Releases/2014/2/comScores-Latest-White-Paper-Marketing-to-Millennials-Available-for-Download