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Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
5% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting

Lowering cost per diagnosis (Dx)​ with privacy-centric, ID-free targeting​

Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
8% - e-Studies/Lowering-cost-per-diagnosis-Dx-with-privacy-centric-ID-free-targeting

Comscore partners with IAMAI for India’s comprehensive CTV Study to deliver industry-wide insights

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.
3% - ights/Press-Releases/2024/10/Comscore-partners-with-IAMAI-for-India-s-comprehensive-CTV-Study-to-deliver-industry-wide-insights

Explorando o Universo Gaming no Brasil: marcas, gamers e estratégias publicitárias

Em conjunto com os patrocinadores Adsmovil, Dentsu, Samsung Ads, Siprocal e Soko, apresentamos os principais resultados do primeiro estudo sobre publicidade em Gaming no Brasil e na América Latina. Essa análise abrangente investiga as preferências dos...
6% - ights/Presentations-and-Whitepapers/2024/Explorando-o-Universo-Gaming-no-Brasil

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new...
10% - ights/Blog/Life-is-Local-Comscore-at-AWNY-NAB-and-CIMM-in-New-York

Marketing en el Mundo del Gaming en México

Comscore, en colaboración con el Consejo de Investigación de Medios, desvela los hallazgos de su primer estudio sobre Gaming Advertising en México y América Latina.
7% - ights/Presentations-and-Whitepapers/2024/Marketing-en-el-Mundo-del-Gaming-en-Mexico

Incremental Voters Reach

Reach Incremental Voters More Efficiently and Validate Ad Campaign Outcomes
7% - e-Studies/Reach-Incremental-Voters-More-Efficiently-and-Validate-Ad-Campaign-Outcomes

Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive Incremental CTV Reach for Major Healthcare Advertiser

Media Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into incremental audience reach across CTV and linear TV...
9% - e-Studies/Monks-Agency-Uses-CCR-Market-level-Measurement-In-The-Trade-Desk

Comscore Provides Insight into Sonoro Media’s Hispanic Audience

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
6% - e-Studies/Comscore-Provides-Insight-into-Sonoro-Media-s-Hispanic-Audience

2024 Presidential Debate: Cross-Screen Performance

Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President Joe Biden to Vice President Kamala Harris, the excitement generated...
5% - ights/Blog/2024-Presidential-Debate-Cross-Screen-Performance