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Introducing Show Level Streaming Audiences the Newest Addition to Proximics Predictive Audiences Suite

If you took away one thing from this year’s UpFronts it was likely about the growing popularity of connected TV.
47% - ights/Blog/Introducing-Show-Level-Streaming-Audiences-the-Newest-Addition-to-Proximics-Predictive-Audiences-Suite

Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Ad optimization and cutting through the noise in a crowded media year, key takeaways from the IAB Annual Leadership Meeting 2024
44% - ights/Blog/Ad-Optimization-and-Cutting-Through-the-Noise-in-a-Crowded-Media-Year

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
44% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

Talroo Chooses Comscore for Digital Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide Talroo, an award-winning job and hiring event advertising platform, with Comscore’s industry-leading digital audience measurement....
44% - ights/Press-Releases/2021/8/Talroo-Chooses-Comscore-for-Digital-Audience-Measurement

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division

Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns
44% - ights/Blog/Comscore-Introduces-Proximic-by-Comscore-as-a-Dedicated-Programmatic-Targeting-Division

Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power...
44% - ights/Press-Releases/2024/5/Proximic-by-Comscore-Recognized-in-AdExchanger-s-2024-Top-50-Programmatic-Power-Players-List

Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
43% - ights/Blog/Monetization-Opportunities-for-Publishers

SiriusXM and Comscore Expand Agreement

SiriusXM and Comscore today announced an expanded agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media.
43% - ights/Press-Releases/2022/7/SiriusXM-and-Comscore-Expand-Agreement

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology
43% - ights/Press-Releases/2024/8/Horizon-Media-Taps-Comscore-as-Preferred-Contextual-Intelligence-Provider-to-Tackle-Signal-Loss-and-Privacy-Challenges

Proximic by Comscore Releases 2025 State of Programmatic Report

Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today released its third annual State of Programmatic Report for 2025. A key finding shows...
43% - ights/Press-Releases/2025/1/Proximic-by-Comscore-Releases-2025-State-of-Programmatic-Report