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Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
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Navigating the Future of Ad Monetization with Proximic by Comscore

Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
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What is Contextual Targeting

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
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Introducing Show Level Streaming Audiences the Newest Addition to Proximics Predictive Audiences Suite

If you took away one thing from this year’s UpFronts it was likely about the growing popularity of connected TV.
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Barbenheimer Redefining Movie Marketing Strategies

“Barbie: The Movie” has sent audiences flocking to theatres in droves, igniting a cinematic frenzy like never before! In the UK & Ireland, the opening weekend went up to £18.5 million and in Spain over €5.1 million.
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Barbenheimer and Redefining Movie Marketing Strategies

It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.
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Game On How to Unlock the Potential of Fall Sports Viewership

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
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How the Womens World Cup Scores Big

Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.
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AIs Role in the Partnership of Data Creativity

The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create...
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Fall Segment Guide 2023

Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
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