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WAVE Sports Reaches 1 Billion Views in March

Content published by WAVE Sports Media was seen more than one billion times in March, a new milestone for the 18-month old company that is fast-becoming the publisher to follow for young sports fans. WAVE reaches over 150M gen-z and millennial sports...
14% - ights/Blog/WAVE-Sports-Reaches-1-Billion-Views-in-March

"F9" International Edition

Universal Pictures’ “F9” is the No. 1 movie in the world this weekend as it kicked off its international run in eight markets including Korea, Hong Kong, Russia, the Middle East and China.
14% - ights/Videos/Box-Office-Bites/F9-International-Edition

Online Gaming in the Asia-Pacific Region

This week’s snapshot summarises the online gaming media footprint in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers websites and mobile apps where consumers...
14% - ights/Blog/Online-Gaming-in-the-Asia-Pacific-Region

Comscore Announces New Agreement with Sun Broadcasting for Local Television Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Sun Broadcasting with Comscore’s industry-leading local TV measurement currency for all of their Ft....
14% - ights/Press-Releases/2021/4/Comscore-Announces-New-Agreement-with-Sun-Broadcasting-for-Local-Television-Measurement

The Highest Ranking US Hispanic TV Networks and Series of 2022

As we celebrate National Hispanic Heritage month, we look to the television space to track the most popular Hispanic content in the US. This blog analyzes the top-ranking Hispanic and Latino national TV networks and each of their hit series in 2022 year-to-date,...
14% - ights/Blog/The-Highest-Ranking-US-Hispanic-TV-Networks-and-Series-of-2022

AI in the US Young people at the forefront of ChatGPTs momentum

On average, interest in AI in the U.S. shot up 119% over the period Q4 2020 to Q4 2022.
14% - ights/Blog/AI-in-the-US-Young-people-at-the-forefront-of-ChatGPTs-momentum

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
14% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy

2024 State of Gaming Report

Comscore’s proprietary 2024 State of Gaming report offers a thorough analysis of the US gaming audience, landscape, and emerging trends. This report provides key insights and actionable data to help marketers, content owners, and tech companies capitalize...
14% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Gaming-Report

Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance
14% - e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Amusement-Park-Brand

Comscore TV helps national bank client identify the best cable networks for advanced audience targeting

Comscore TV helps client identify best cable networks for advanced audience targeting​
14% - e-Studies/Comscore-TV-helps-national-bank-client-identify-the-best-cable-networks-for-advanced-audience-targeting