The State of Social Media
As we celebrate National Hispanic Heritage month, we look to the television space to track the most popular Hispanic content in the US. This blog analyzes the top-ranking Hispanic and Latino national TV networks and each of their hit series in 2022 year-to-date, and the results are in.
Top 10 Hispanic National TV Networks
The top 3 Hispanic/Latino networks by average audience of Hispanic TV households in 2022 year-to-date include Univision, Telemundo, and UniMas, each of which exceeds the US household average across all cable networks. In this period, Univision reached an average audience of Hispanic TV households larger than Telemundo and UniMas combined.
Leading Series Across the 10 Top Hispanic National TV Networks
So far in 2022, Univision’s hit series Premio Lo Nuestro 2022 (music awards show) has reached an average audience and rating % that’s 2X greater than other network’s most popular series. Award shows and live sporting events are boosting series audience numbers for many of the top Hispanic networks.
Social Media Fuels Each Network’s Hit Series
The most popular series on each of the top 10 Hispanic networks combined have seen high levels of engagement across social media in 2022.
U.S. cross-platform metrics across Facebook, Instagram, Twitter, YouTube, and TikTok:
Source: Shareablee, Content Pulse combined metrics containing series names Premio Lo Nuestro 2022, Enamorándonos, FUT-ES-CHIVA-SU-TEL-UNVSO, Fuera de juego, Noticiero Cierre de edición, Un minuto para ganar, Secuestrados (excluding MLB All-Star game and Super Bowl), 1/1/2022 – 9/22/2022, U.S.
Definitions & Methodology
Comscore TV National provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising.
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Content Pulse, Powered by Shareablee, provides an end-to-end tool to develop, measure, and optimize your social content strategy.
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