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Lecciones Aprendidas en Publicidad Digital

As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At comScore, we’ve identified key Lessons Learned in Digital Advertising that help shed light...
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New Comscore Research Reveals Majority of UK Online Dating Users are not Digital Natives

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced the release of its 2019 Online Dating in the UK report, which reveals insights into the behaviours of online daters in the UK.
11% - ights/Press-Releases/2019/9/New-Comscore-Research-Reveals-Majority-of-UK-Online-Dating-Users-are-not-Digital-Natives

Security

Comscore is committed to security in our practices, procedures, and solutions, all of which are built upon our reliance on key people, processes, and technology.
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Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID,...
11% - ights/Press-Releases/2020/6/Comscore-and-Cox-Media-Group-Announce-Expansion-Agreement-for-Television-Measurement

Consumer Interest in Travel Categories Remains Significantly Lower

The latest insights from Comscore shows that consumers are seemingly still not ready to think about travel plans amid the ongoing COVID-19 pandemic. The continuing depressed visitation volume has also translated to a downward trend in consumer spending...
11% - ights/Press-Releases/2020/4/Consumer-Interest-in-Travel-Categories-Remains-Significantly-Lower

comScore Named to Online Trust Alliance for Third Consecutive Year

We’re excited to share that comScore has once again earned a place on the Online Trust Alliance’s (OTA) annual Honor Roll. The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation...
11% - ights/Blog/comScore-Named-to-Online-Trust-Alliance-for-Third-Consecutive-Year

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the...
11% - ights/Blog/7-Out-of-10-iPhone-and-Android-Users-are-Loyal-to-Their-Platform-on-Tablet

Record 2016 at North American Box Office Proves Continued Enthusiasm for Movie Going Experience

With a record $11.4 billion in domestic box office revenue reported by comScore for 2016, the continued relevance and viability of the theatrical experience remains unquestioned. To wit, 28 films eclipsed the $100 million mark in total revenue in 2016...
11% - ights/Blog/Record-2016-at-North-American-Box-Office-Proves-Continued-Enthusiasm-for-Movie-Going-Experience

US iPhone Ownership Reaches All Time High on Strength of iPhone 7

Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in comScore’s recently released 2017 U.S. Cross-Platform Future in Focus report, the iPhone...
11% - ights/Blog/US-iPhone-Ownership-Reaches-All-Time-High-on-Strength-of-iPhone-7