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Comscore Television Viewing Data Helps Predict Advertising Audience Decline

Comscore is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings.
9% - ights/Press-Releases/2020/1/Comscore-Television-Viewing-Data-Helps-Predict-Advertising-Audience-Decline

Comscore Reports TV Viewing Engagement for Week Ending January 5, 2020

Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending January 5, 2020
70% - ights/Press-Releases/2020/1/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-5-2020

Comscore Reveals Box Office Breakdown for Oscar Nominees

Comscore (Nasdaq: SCOR) today revealed the North American, International and Global gross revenue figures for the best picture nominees for the 92nd annual Academy Awards.
5% - ights/Press-Releases/2020/1/Comscore-Reveals-Box-Office-Breakdown-for-Oscar-Nominees

Comscore Expands Box Office Measurement to The Kingdom of Saudi Arabia

Comscore, Inc. (Nasdaq: SCOR) announced today that it has expanded its box office measurement service into Saudi Arabia. The global expansion will provide box office measurement data for all theatrical film releases across the country.
15% - ights/Press-Releases/2020/1/Comscore-Expands-Box-Office-Measurement-to-The-Kingdom-of-Saudi-Arabia

Comscore Reports Highest Ever Worldwide Box Office

Comscore (Nasdaq: SCOR) today announced annual worldwide box offices revenues for 2019. Highlights include: All-Time High $42.5 Billion Globally for 2019. International Box-Office at an All-Time High of $31.1 Billion.
9% - ights/Press-Releases/2020/1/Comscore-Reports-Highest-Ever-Worldwide-Box-Office

3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct to Consumer Counterparts

At this time of the year, we take stock of the past 12 months, across more than 15 industries on social media including retail. We'll wrap the full analysis in detail at our January webinar but in the meantime I wanted to share some of the standout lessons...
5% - ights/Blog/3-Things-Traditional-Beauty-Brand-Advertisers-Can-Learn-from-Their-Direct-to-Consumer-Counterparts

Comscore + CCPA

In preparation of CCPA, Comscore formed a cross-functional team composed of Comscore’s Chief Privacy Officer,, Legal Privacy team, and senior representatives from Comscore’s Information Security, Engineering, Product Management, and Technology teams....
25% - ut/Privacy/Comscore-and-CCPA

Comscore + GDPR

The European Union’s General Data Protection Regulation (“GDPR”) contains Data Protection laws which apply across the EU. It contains a single set of rules which govern how personal data, as defined by the GDPR, is processed. The GDPR, applies to organizations...
25% - ut/Privacy/Comscore-and-GDPR

Making a Splash at Super Bowl LIII with Pepsi and bubly

What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
11% - e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly

The Almost 8 Billion Day Cyber Monday Sets Another Digital Commerce Record

The holiday spending season is upon us, and consumers are increasingly taking to their digital devices to do their holiday shopping. Comscore tracks digital spending (desktop and mobile) on three key spending days: Thanksgiving, Black Friday, and Cyber...
17% - ights/Blog/The-Almost-8-Billion-Day-Cyber-Monday-Sets-Another-Digital-Commerce-Record