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The Top Ten Burning Issues in Digital

Top ten “burning issues” in digital, based on what we at comScore have observed while providing data and analytics to more than 2,000 companies around the world
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Auto Advertisers Go Digital: Doing a Good Job

Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties...
19% - ights/Blog/Auto-Advertisers-Go-Digital-Doing-a-Good-Job

Incoming DDEI Data Feed Specifications, Minimum (Client to Rentrak)


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Top UK Websites


19% - ights/Press-Releases/2007/07/Top-UK-Websites

NCAA Basketball Tournament Sparks Marketing Madness

This year’s NCAA basketball tournament was exciting for a variety of reasons – history-making games, bracket-breaking upsets, and amazing plays. For brands and marketers, it was also an exciting opportunity to reach a highly engaged audience in a fun...
19% - ights/Blog/NCAA-Basketball-Tournament-Sparks-Marketing-Madness

Consumer Journey Online

A case study that shows how we can help our clients navigate different perspectives in order to reach relevant audiences no matter where they are.
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Finding Clarity in Today’s Blurred Video Viewing Landscape

Due to digital TV’s place and time-shifting capabilities, the line between digital and traditional TV viewing is more blurred than ever before. Online video has far surpassed its roots of entertaining user-generated content, and has now begun to demonstrate...
19% - ights/Presentations-and-Whitepapers/2011/Finding-Clarity-in-Todays-Blurred-Video-Viewing-Landscape

Where is Webvan when you need them?

Internet veterans will recall Webvan, the failed online attempt to offer home delivery of groceries. Before folding in July 2001, Webvan burned through about $1 billion in capital.
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Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their...
19% - ights/Presentations-and-Whitepapers/2012/Power-of-Like-CPG

2013 France Digital Future in Focus

comScore presents '2013 France Digital Future in Focus', its French report on prevailing trends in changing digital behaviour, online video, mobile and search, including a special review of social, shopping and silver surfers.
19% - ights/Presentations-and-Whitepapers/2013/2013-France-Digital-Future-in-Focus