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Firefox vs Internet Explorer Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation...
19% - ights/Blog/Firefox-vs-Internet-Explorer-Part-2

In-Home Data Usage Increases During Coronavirus Pandemic

With millions more people working from home and at least 70 percent of American schools shutting down amidst the COVID-19 pandemic, in-home data usage is – unsurprisingly – on the rise.
19% - ights/Blog/In-Home-Data-Usage-Increases-During-Coronavirus-Pandemic

comScore to Present at SunTrust Internet Digital Media Conference

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced that Serge Matta, President and Chief Executive Officer, and Mel Wesley, Chief Financial Officer, will present at the SunTrust Internet & Digital Media Conference,...
19% - ights/Press-Releases/2015/5/comScore-to-Present-at-SunTrust-Internet-Digital-Media-Conference

Comscore Senior Vice President Laura Fitzpatrick to Participate in the Technology Leadership Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that Senior Vice President Laura Fitzpatrick will speak on a panel during the B&C/MCN Tech Leadership Summit on March 24, 2021...
19% - ights/Press-Releases/2021/3/Comscore-Senior-Vice-President-Laura-Fitzpatrick-to-Participate-in-the-Technology-Leadership-Summit

National TV Measurement

Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
19% - ducts/Television/National-TV-Measurement

Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle

In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
19% - ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle

Streaming Insights

Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
19% - ducts/CTV/Streaming-Insights

Pre-Testing Ad Creative Pays for Itself

A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that over the course of the research period, the percentage...
19% - ights/Infographics/Pre-Testing-Ad-Creative-Pays-for-Itself

6 of the 10 Fastest Broadband Markets Are in the East Coast

In Q2 2011, comScore’s speed tests showed that over 65% of broadband connected homes across the United States achieved average download speeds at or above the 4 Mbit broadband speed definition set by the Federal Communications Commission in June 2010.
19% - ights/Infographics/6-of-the-10-Fastest-Broadband-Markets-Are-in-the-East-Coast

Retail Sites Resonate with British Mums

A demographic analysis of UK mothers* (females age 25 and older with at least one child under 18 in the household) showed that they are 82 percent more likely to visit Retail Toys sites (index of 182**) than the average internet user, making it the top...
19% - ights/Infographics/Retail-Sites-Resonate-with-British-Mums