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What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters
There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. comScore recently analyzed the over-the-top (OTT) viewing habits...
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ights/Blog/What-Behavioral-Data-Tells-Us-About-the-OTT-Viewing-Habits-of-Cord-Cutters
Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to...
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ights/Press-Releases/2014/2/Unilever-Leverages-comScore-validated-Campaign-Essentials-vCE-R-Service-to-Gain-a-Holistic-View-of-Digital-Campaign-Performance-in-Brazil
comScore Launches Mobile Metrix in Argentina for Reporting of Mobile Web and App Audiences
comScore, Inc., a global leader in measuring the digital world, today announced the launch of Mobile Metrix® in Argentina for the reporting of mobile web and app audiences on smartphones and tablets.
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ights/Press-Releases/2014/5/comScore-Launches-Mobile-Metrix-in-Argentina-for-Reporting-of-Mobile-Web-and-App-Audiences
Social Media Engagement Flourishes in Latin America Growing 127 Percent Year over Year
comScore, Inc. today released social media data specific to Latin America from Shareablee. Shareablee is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media.
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ights/Press-Releases/2014/11/Social-Media-Engagement-Flourishes-in-Latin-America-Growing-127-Percent-Year-over-Year
comScore Reports 175 Billion in Desktop E-Commerce Spending in First 23 Days of November to Kick Off 2014 US Holiday Season
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 23 days of the November-December 2014 holiday season. For the holiday season-to-date, $17.5 billion has been spent...
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ights/Press-Releases/2014/11/comScore-Reports-175-Billion-in-Desktop-E-Commerce-Spending-in-First-23-Days-of-November-to-Kick-Off-2014-US-Holiday-Season
comScore Announces Launch of MMX Multi-Platform in Germany
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official Germany launch of MMX™ Multi-Platform, the next generation of digital audience measurement and media planning.
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ights/Press-Releases/2014/10/comScore-Announces-Launch-of-MMX-Multi-Platform-in-Germany
comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales
comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store...
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ights/Press-Releases/2014/10/comScore-and-Datalogix-Announce-Joint-Measurement-Solution-to-Help-Brands-Close-the-Loop-Between-Digital-Ad-Exposure-and-In-Store-Sales
comScore Subscriber Analytix Awarded the Pipelines 2014 COMET Innovation Award for Big Data Analytics
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that its comScore Subscriber Analytix™ product was awarded the 2014 Pipeline COMET Innovation Award for Big Data & Analytics.
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ights/Press-Releases/2014/6/comScore-Subscriber-Analytix-Awarded-the-Pipelines-2014-COMET-Innovation-Award-for-Big-Data-Analytics
comScore Announces Changes to comScore Canada Leadership Team
Bryan Segal to head comScore Canada effective January 1, 2019; Brent Bernie to step down after 18 years in the media measurement business
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ights/Press-Releases/2018/9/comScore-Announces-Changes-to-comScore-Canada-Leadership-Team
comScore Brings Moviegoer Insights to Key International Markets
comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced that its real-time box office and polling solution, PostTrak™, has expanded internationally and will now be available in four new markets: Australia,...
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ights/Press-Releases/2018/10/comScore-Brings-Moviegoer-Insights-to-Key-International-Markets
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