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5 Things Every Marketer Should Know About Mobile Commerce

With m-commerce now accounting for about one out of every ten e-commerce dollars, it’s finally time for retailers and marketers to start paying close attention to this platform shift so they can develop strategies to meet the evolving needs of their customers.
3% - ights/Blog/5-Things-Every-Marketer-Should-Know-About-Mobile-Commerce

comScore and PlaceIQ Launch Jointly Developed Product

comScore and PlaceIQ today announced the launch of a joint solution, PlaceIQ PVR powered by comScore, which measures lift in retail visits resulting from TV, mobile and desktop advertising. With this solution, marketers and their agencies will be able...
3% - ights/Press-Releases/2017/10/comScore-and-PlaceIQ-Launch-Jointly-Developed-Product

comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages

comScore has announced a partnership with Adobe that empowers marketers to achieve more brand-safe, relevant advertising via advanced contextual targeting through Adobe Advertising Cloud.
3% - ights/Press-Releases/2018/9/comScore-Partners-with-Adobe-to-Help-Marketers-Deliver-Hyper-Personalized-Messages

Battle of the Battle Royales Fortnites Console Dominance Unfazed by Newest Challenger

It’s not often that a new genre emerges within an established type of entertainment. In the gaming space, however, the Battle Royale category (a last-man-standing survival game) recently skyrocketed to prominence – most notably via the rapid ascension...
3% - ights/Blog/Battle-of-the-Battle-Royales-Fortnites-Console-Dominance-Unfazed-by-Newest-Challenger

Coronavirus coverage captures casual and diverse viewers

The coronavirus pandemic is an unprecedented event for most Americans, generating widespread interest on a local, national, and global scale. We examine the impacts of coronavirus on TV viewership by demographics such as age, ethnicity and income level.
3% - ights/Blog/Coronavirus-coverage-captures-casual-and-diverse-viewers

Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In analyzing digital consumption across several key categories for the most recent week of data (March 16-22, 2020), we uncovered several important trends in progress in response to the continuing COVID-19 crisis:
3% - ights/Blog/Comscore-Sees-Shifting-Category-Trends-for-Digital-Audiences-Amid-Pandemic

IAB Peru Interviews Jodi McDermott comScore Group VP

comScore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our efforts and their results are unknown, misunderstood or...
3% - ights/Blog/IAB-Peru-Interviews-Jodi-McDermott-comScore-Group-VP

Tinder Sparks Renewed Interest in Online Dating Category

Online dating became one of the early stars of the internet, both in its ability to engage audiences and to establish real revenue streams from paying customers.
3% - ights/Blog/Tinder-Sparks-Renewed-Interest-in-Online-Dating-Category

Malaysian Digital Association Reappoints comScore

comScore (NASDAQ: SCOR) and the Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, today announced that comScore has been reappointed as the official...
3% - ights/Press-Releases/2016/2/Malaysian-Digital-Association-Reappoints-comScore

UPS Online Shopping Study Empowered Consumers Changing the Future of Retail

Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns.
3% - ights/Press-Releases/2015/6/UPS-Online-Shopping-Study-Empowered-Consumers-Changing-the-Future-of-Retail