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New Study on Physician Online Behaviors

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into...
2% - ights/Press-Releases/2012/12/New-Study-on-Physician-Online-Behaviors

Viewability The Evolution of Digital Advertising From Direct Response to Branding

Digital advertising in Australia has grown at a torrid pace. When it comes to branding, advertising on the Internet is equivalent to only 24% of Australian TV spending. The problem isn’t a lack of effectiveness; the problem is the methodology being used...
2% - ights/Blog/Viewability-The-Evolution-of-Digital-Advertising-From-Direct-Response-to-Branding

Comscore Finds Continuing Digital Audience Growth for Key Categories

The latest information from Comscore shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic.
2% - ights/Press-Releases/2020/3/Comscore-Finds-Continuing-Digital-Audience-Growth-for-Key-Categories

Mobile Contactless Payments Rise to the Centre as Mobile Device Focus Grows

In our 2020 Global Mobile Payments Outlook whitepaper, we learned how consumers worldwide continue to shift towards mobile devices, which has been a positive for mobile wallet adoption.
2% - ights/Blog/Mobile-Contactless-Payments-Rise-to-the-Centre-as-Mobile-Device-Focus-Grows

comScore Announces Canada Launch of Media Metrix Multi-Platform to Deliver Unified View of Desktop Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the general release of its Media Metrix® Multi-Platform and Mobile Metrix products to clients in Canada. Media Metrix Multi-Platform was the first service of its kind...
2% - ights/Press-Releases/2014/9/comScore-Announces-Canada-Launch-of-Media-Metrix-Multi-Platform-to-Deliver-Unified-View-of-Desktop-Smartphone-and-Tablet-Audiences

comScore Introduces Industrys First Combined GRP and Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials.
2% - ights/Press-Releases/2015/6/comScore-Introduces-Industrys-First-Combined-GRP-and-Viewability-Solution-for-Mobile-Advertising

MDA and comScore Release Rankings of Top Web Entities in Malaysia for August 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
2% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-August-2015

GroupM Search and comScore Release Study on the Interplay Between Search Marketing and Social Media

GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced today the results of the first study ever conducted by comScore looking at the relationship between social media exposure and search behaviors. Conducted...
2% - ights/Press-Releases/2009/10/GroupM-Search-and-comScore-Release-Study-on-the-Interplay-Between-Search-Marketing-and-Social-Media

Safely Navigating Election Advertising in 2022 A QA with L2 and Comscore

This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based on voter insights offers safe and effective election...
2% - ights/Blog/Safely-Navigating-Election-Advertising-in-2022-A-QA-with-L2-and-Comscore