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The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
4% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues...
4% - ights/Blog/Four-Ways-to-Improve-Display-Advertising

comScore Releases Results of Study on Apple iPad

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a survey of 2,176 Internet users regarding their awareness, attitudes and opinions of the Apple iPad and other e-readers/tablet devices. Results were...
7% - ights/Press-Releases/2010/3/comScore-Releases-Results-of-Study-on-Apple-iPad

comScore Media Metrix Ranks Top-Growing Properties and Site Categories for February 2010

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for February 2010 based on data from the comScore Media Metrix service....
12% - ights/Press-Releases/2010/3/comScore-Media-Metrix-Ranks-Top-Growing-Properties-and-Site-Categories-for-February-2010

Whither the Click? comScore Releases European Study Highlighting the View-Through Impact of Online Display Advertising


14% - ights/Press-Releases/2010/3/Whither-the-Click-comScore-Releases-European-Study-Highlighting-the-View-Through-Impact-of-Online-Display-Advertising

comScore Releases February 2010 U.S. Search Engine Rankings

comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. In February 2010, Americans conducted 14.5 billion core searches, with Google Sites accounting for 65.5 percent search market share.
4% - ights/Press-Releases/2010/3/comScore-Releases-February-2010-U.S.-Search-Engine-Rankings

India Premier League Cricket Competition Boosts Traffic to Sports Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Sports sites in India as the country prepares for the India Premier League’s (IPL) third season. The study found that more than 10 million Internet...
4% - ights/Press-Releases/2010/2/India-Premier-League-Cricket-Competition-Boosts-Traffic-to-Sports-Sites

Nearly 15 Percent of Chile Online Population Visited Servel.cl

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on Chileans’ use of the Web during the December 2009 presidential election. The study showed that the election services website, Servel.cl, attracted nearly...
12% - ights/Press-Releases/2010/2/Nearly-15-Percent-of-Chile-Online-Population-Visited-Servel.cl

comScore Media Metrix Ranks Top-Growing Properties and Site Categories for January 2010

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for January 2010 based on data from the comScore Media Metrix service. January...
8% - ights/Press-Releases/2010/2/comScore-Media-Metrix-Ranks-Top-Growing-Properties-and-Site-Categories-for-January-2010

ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Dividends

Hello, my name is Frank Findley and I’m the VP Research at ARSgroup, which just this past week was acquired by comScore. ARSgroup is a leading communications research agency specializing in the measurement of advertising persuasion for TV and multi-media...
4% - ights/Blog/ARS-Findings-for-Retailers-Focus-on-Advertising-Creative-Can-Yield-Big-Dividends