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Streaming Insights

Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
14% - ducts/CTV/Streaming-Insights

2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
19% - ights/Presentations-and-Whitepapers/2020/State-of-Gaming-2020

How our relationship with food evolved during the COVID-19 pandemic

In this article we consider the behaviour of UK consumers in relation to food throughout the various stages of the pandemic. By carrying out a semantic analysis and labelling all food-related content that they visited online – regardless of where that...
4% - ights/Blog/How-our-relationship-with-food-evolved-during-the-COVID-19-pandemic

National TV Measurement

Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
14% - ducts/Television/National-TV-Measurement

Theater Management System

Comscore Cinema ACE™ (Auditorium Control Engine) is a theater management system (TMS) that helps drive productivity and efficiency across digital cinema operations.
11% - ducts/Movies/Theater-Management-System

As Work-From-Home Numbers Rise Due to the Coronavirus Pandemic Collaboration Tools See Spikes in Usage

With Covid-19 changing the ways in which U.S. audiences are using online tools for socialization and work, we are also seeing large shifts in engagement with conferencing and collaboration tools. This blog post examines trends in collaboration platforms...
8% - ights/Blog/As-Work-From-Home-Numbers-Rise-Due-to-the-Coronavirus-Pandemic-Collaboration-Tools-See-Spikes-in-Usage

Consumer Engagement with Travel Sites Dips with Resurgence of COVID19 Cases

As COVID-19 cases began to rise following state reopenings in June 2020, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that consumer engagement on travel-related websites...
10% - ights/Press-Releases/2020/7/Consumer-Engagement-with-Travel-Sites-Dips-with-Resurgence-of-COVID19-Cases

Special Feature YouTubes Evolution in the OTT Streaming Landscape

Over recent years, over-the-top (OTT) streaming and streaming on connected TV devices (CTV) has exploded bringing changes to how advertisers think about their media investments.
6% - ights/Blog/Special-Feature-YouTubes-Evolution-in-the-OTT-Streaming-Landscape

Becoming "Essential"​ Post-Covid

We know the startup refrain ad nauseum… you need to be “need to have” vs “nice to have” – it’s potentially some of the most useless advice you ever get from VCs, who act like this maxim is some kind of revelation – sort of in the vein of ‘hire A players’,...
4% - ights/Blog/Becoming-Essential-Post-Covid

The Digital Box Office Examining COVID-19s Effects on Blockbuster Season Through Social Data

Summer blockbuster season – it’s a staple in American film culture. Those summer months where school is out and days are long create the perfect release window for Hollywood’s biggest and most ambitious popcorn fare. Budgets are massive, film rights to...
5% - ights/Blog/The-Digital-Box-Office-Examining-COVID-19s-Effects-on-Blockbuster-Season-Through-Social-Data