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Carnaval 2020 a performance dos principais patrocinadores nas redes sociais

A maior festa popular do Brasil, o Carnaval, firma-se a cada ano como uma plataforma para inúmeras ações dos anunciantes, seja patrocinando ou apoiando eventos em todo o país.
39% - ights/Blog/Carnaval-2020-a-performance-dos-principais-patrocinadores-nas-redes-sociais

New Comscore Data Finds Electric Vehicle Makers See Biggest Year-Over-Year Growth in Website Visitation

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows visitation to electric vehicle segment websites surged 92 percent in the 2019 calendar year compared to 2018. The rising...
6% - ights/Press-Releases/2020/3/New-Comscore-Data-Finds-Electric-Vehicle-Makers-See-Biggest-Year-Over-Year-Growth-in-Website-Visitation

Las marcas adoptan nuevas formas de hacer publicidad

Gran parte de los millennials y la generación Z siguen expuestos a pautas publicitarias donde el alcance, la frecuencia y el bajo costo por impacto, determinan en gran medida la inversión y selección de medios. Los planificadores de medios recurren a...
5% - ights/Blog/Las-marcas-adoptan-nuevas-formas-de-hacer-publicidad

Comscore Reports Fourth Quarter and Full Year 2019 Results

Comscore Reports Fourth Quarter and Full Year 2019 Results. Q4 Syndicated digital revenue stabilized on a sequential basis. Q4 Local TV revenue up 35% year-over-year. Comscore announces measurement agreement with Comcast
6% - ights/Press-Releases/2020/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2019-Results

Free Digital Audience Dashboard Report

Former Hitwise or Jumpshot client? Comscore can continue to meet your measurement and analytics needs without interruption.
6% - e-Digital-Audience-Dashboard-Report

Toyota RAV4 Remains Most Shopped Model Market-Wide

Comscore’s Monthly New Vehicle Demand Index Finds Toyota RAV4 Remains Most Shopped Model Market-Wide. Pickup interest remains strong; sedans continue to bolster Honda and Toyota total sales
6% - ights/Press-Releases/2020/2/Toyota-RAV4-Remains-Most-Shopped-Model-Market-Wide

Building a winning political media plan with Arsement Media Group

Arsement Media Group used Comscore insights and custom segments to inform media buys for a winning political campaign strategy.
8% - e-Studies/Building-a-winning-political-media-plan-with-Arsement-Media-Group

Comscore to Announce Fourth Quarter and Full Year 2019 Financial Results

Comscore today announced it plans to hold a conference call on Thursday, February 27th at 5:00 p.m. ET to discuss its financial results for the quarter and year ended December 31, 2019.
18% - ights/Press-Releases/2020/2/Comscore-to-Announce-Fourth-Quarter-and-Full-Year-2019-Financial-Results

What is Down the Road for Auto

Wrapping up a decade of robust sales, U.S. new car sales logged another strong year in 2019 with 17.1 million vehicles sold, down just 1.4 percent from 2018. Auto
4% - ights/Blog/What-is-Down-the-Road-for-Auto

Proving the value of Comscore measurement with WIS-TV

WIS-TV, a local NBC affiliate in Columbia, SC, educated a client on the power of Comscore data and won their business as a result.
10% - e-Studies/Proving-the-value-of-Comscore-measurement-with-WIS-TV