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Is LATAM Leading the Way for the Ride Sharing Economy

Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight the impact of selected competitors in other regions
4% - ights/Blog/Is-LATAM-Leading-the-Way-for-the-Ride-Sharing-Economy

Who is Winning the Global Instant Messaging Battle?

Social media and instant messaging apps rank atop the leader board in all 13 markets studied, but the #1 brands vary by market. Interestingly, market preference between these top brands appears to be linked to geography.
12% - ights/Blog/Who-is-Winning-the-Global-Instant-Messaging-Battle

Como as criancas influenciam o consumo de conteudo digital dos pais

Com o Dia dos Pais se aproximando, a comScore avaliou em quais categorias homens com idade entre 25 e 44 anos, com crianças em casa, investe a maior parte do tempo, em comparação com homens de 25 a 44 anos sem filhos em casa.
8% - ights/Blog/Como-as-criancas-influenciam-o-consumo-de-conteudo-digital-dos-pais

Es Mobile la clave para el crecimiento en la categoria bancaria en Mexico

El uso de la banca en línea tiene una estrecha correlación con la madurez de los mercados financieros de los países. Los países que tienen una alta penetración en esta categoría, en general, son geografías con un alto alcance de Internet y un alto uso...
5% - ights/Blog/Es-Mobile-la-clave-para-el-crecimiento-en-la-categoria-bancaria-en-Mexico

comScore Signs Agreement with Media Management Inc

comScore today announced an agreement with Media Management, Inc. (MMi), which provides media audit support to the industry, to add comScore’s local television measurement to MMi’s Circle Audit® auditing system.
6% - ights/Press-Releases/2017/8/comScore-Signs-Agreement-with-Media-Management-Inc

How Important is the OTT Device Market if the Future of TV is Apps

When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not there yet, over the past few years OTT viewing has grown...
10% - ights/Blog/How-Important-is-the-OTT-Device-Market-if-the-Future-of-TV-is-Apps

comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia

comScore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia...
10% - ights/Press-Releases/2017/7/comScore-Announces-Expanded-Multi-Platform-and-Mobile-Measurement-in-Malaysia

State of OTT

Download this presentation where we present data collected via our Total Home Panel™, which is helping to fill in key measurement gaps in the OTT market and shed new light on which OTT content services are being watched across which media devices in U.S....
11% - ights/Presentations-and-Whitepapers/2017/State-of-OTT

comScore Reports Top News Information Digital Media Entities from Desktop Computers and Mobile Devices in India

comScore today released data from the comScore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017.
8% - ights/Rankings/comScore-Reports-Top-News-Information-Digital-Media-Entities-from-Desktop-Computers-and-Mobile-Devices-in-India

comScore Announces Major Enhancements to MMX Multi Platform and Mobile Metrix in Argentina with Introduction of Mobile Consumer Panel Data

En el día de hoy comScore anunció que se realizaron mejoras significativas a las soluciones MMX Multiplataforma y Mobile Metrix en Argentina con la introducción de datos de su panel del consumidor móvil recientemente lanzado. La inclusión de datos del...
4% - ights/Press-Releases/2017/6/comScore-Announces-Major-Enhancements-to-MMX-Multi-Platform-and-Mobile-Metrix-in-Argentina-with-Introduction-of-Mobile-Consumer-Panel-Data