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Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segments

Snapchat isn’t just for teens and college-age adults anymore. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its user base among older Millennials (Age 25-34) and...
6% - ights/Blog/Snapchat-Breaking-into-the-Mainstream-as-it-Posts-New-Highs-Across-Age-Segments

comScore Q1 2016 Advertising Benchmarks

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges.
6% - ights/Infographics/comScore-Q1-2016-Advertising-Benchmarks

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Spending

comScore’s Q1 2016 State of Online Retail webinar is being held this Wednesday, May 18, and we wanted to share a sneak peek into one of the major themes of the presentation: the shift in spending from desktop to mobile. Particularly, how is this shift...
8% - ights/Blog/Fastest-Growing-Retail-Product-Categories-Boast-Greatest-Share-of-Mobile-Spending

Understanding CNNs Unduplicated Cross Media Audience Footprint

comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand...
14% - ights/Blog/Understanding-CNNs-Unduplicated-Cross-Media-Audience-Footprint

4 points that brands should consider when using Media Programmatic in 2016

Smart creative executions have more impact when delivered to the right people, under the right conditions. At comScore, we break this down into four areas that combine for what we’d call the “verified impression”. More simply, it’s the question advertisers...
4% - ights/Blog/4-points-that-brands-should-consider-when-using-Media-Programmatic-in-2016

Where is Your Programmatic Spend Going

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly...
18% - ights/Infographics/Where-is-Your-Programmatic-Spend-Going

comScore Reports February 2016 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2016. Apple ranked as the top smartphone manufacturer with 43.9 percent OEM market share, while...
10% - ights/Rankings/comScore-Reports-February-2016-US-Smartphone-Subscriber-Market-Share

Sophisticated Detection Techniques Essential for Uncovering Majority of Invalid Traffic for Digital Ads

The top online display advertisers deliver hundreds of billions of impressions every year. Unfortunately, more than half of the ad impressions served – 52 percent – never have the chance to make an impact because they’re either not viewable or not delivered...
9% - ights/Blog/Sophisticated-Detection-Techniques-Essential-for-Uncovering-Majority-of-Invalid-Traffic-for-Digital-Ads

comScore Expands Partnership with DISH

comScore, Inc. (NASDAQ: SCOR) today announced a new long-term agreement with DISH Network L.L.C to renew its integration of DISH’s TV viewing information with comScore’s TV measurement service. The integration of DISH’s aggregated and projected TV viewing...
4% - ights/Press-Releases/2016/4/comScore-Expands-Partnership-with-DISH

4 cosas que las marcas deben considerar en el mundo programático

Las campañas ejecutadas de manera creativa e inteligente tienen un mayor impacto cuando son entregadas a las personas adecuadas y en condiciones propicias. En comScore, descomponemos el análisis en cuatro áreas interrelacionadas que en conjunto llamaríamos...
5% - fts/4-cosas-que-las-marcas-deben-considerar-en-el-mundo-programatico