May 24, 2016

comScore Q1 2016 Advertising Benchmarks

Lauren Amira Lauren Amira
Product Marketing Manager

How Ad Blocking, Invalid Traffic and Viewability Impact Campaign Delivery.

Download the full Infographic

Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that isn’t seen can’t have an impact.

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges.

Here is a preview of the insights included in this report. Download the full infographic to learn more.

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Invalid Traffic

comScore provides sophisticated detection of non-human traffic that goes beyond the standard filtration required for industry accreditation. The recent acquisition of MdotLabs...
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