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Traditional News Publishers Take Non Traditional Path to Digital Growth

Ever since the early days when traditional news organizations began publishing content on the web, the transition to digital hasn’t always been smooth sailing. Digital publishing presents a unique set of challenges to which traditional publishers weren’t...
6% - ights/Blog/Traditional-News-Publishers-Take-Non-Traditional-Path-to-Digital-Growth

4 things brands should consider when going Programmatic this year

Smart creative executions have more impact when delivered to the right people, under the right conditions. At comScore, we break this down into four areas that combine for what we’d call the “verified impression”. More simply, it’s the question advertisers...
4% - ights/Blog/4-things-brands-should-consider-when-going-Programmatic-this-year

Mobile is Eating Bricks and Mortar

My colleague Andrew Lipsman, VP of Marketing Insights here at comScore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly summarizes what we think happened, and I thought it...
10% - ights/Blog/Mobile-is-Eating-Bricks-and-Mortar

comScore Releases Rankings of Top Web Entities in Japan for January 2016


10% - ights/Rankings/comScore-Releases-Rankings-of-Top-Web-Entities-in-Japan-for-January-2016

iPhone 6 Series Now Represents Majority of US iPhone Installed Base

Nine years since the introduction of the first iPhone, Apple remains America’s most popular smartphone original equipment manufacturer (OEM) in 2016. In light of Apple’s product event yesterday where they unveiled the latest iPhone SE, it seemed like...
8% - ights/Blog/iPhone-6-Series-Now-Represents-Majority-of-US-iPhone-Installed-Base

comScore Releases February 2016 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing the top video properties on desktop computer in February 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property,...
8% - ights/Rankings/comScore-Releases-February-2016-US-Desktop-Online-Video-Rankings

comScore Ranks the Top 50 US Digital Media Properties for February 2016

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked...
12% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-February-2016

Dr. Magid Abraham Receives Advertising Research Foundations Lifetime Achievement Award

Today, at The Advertising Research Foundation's (The ARF) Re:Think 2016 conference, comScore (NASDAQ: SCOR) chairman and co-founder, Dr. Magid Abraham, received the Lifetime Achievement Award as part of ARF’s Great Mind Awards series. This award recognizes...
4% - ights/Press-Releases/2016/3/Dr.-Magid-Abraham-Receives-Advertising-Research-Foundations-Lifetime-Achievement-Award

comScores Value of a Digital Ad Report Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest report, The Value of a Digital Ad: How Validated Reach & Frequency Metrics Can Drive Campaign ROI. Available to the public as a complimentary download, the report discusses the...
6% - ights/Press-Releases/2016/3/comScores-Value-of-a-Digital-Ad-Report-Available-for-Download

Trustworthy Accountability Group TAG Anti-Piracy Program Grants comScore Validated DAAP Certification

comScore (NASDAQ: SCOR) today announced that the company is now certified as a Validated Digital Advertising Assurance Provider (DAAP) through the Trustworthy Accountability Group (TAG) Anti-Piracy program, which helps keep brands safe from appearing...
6% - ights/Press-Releases/2016/3/Trustworthy-Accountability-Group-TAG-Anti-Piracy-Program-Grants-comScore-Validated-DAAP-Certification