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Smart Lift Attribution Model Gives Ads The Branding Credit They Deserve

comScore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand Survey Lift™ studies in the United States, overcomes...
27% - ights/Blog/Smart-Lift-Attribution-Model-Gives-Ads-The-Branding-Credit-They-Deserve

Black Friday Billion: Kick-Off to Brick-and-Mortar Shopping Season Surges Past $1 Billion in E-Commerce Spending for the First Time

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 23 days of the November – December 2012 holiday season. For the holiday season-to-date, $13.7 billion has been spent online,...
27% - ights/Press-Releases/2012/11/Black-Friday-Billion-Kick-Off-to-Brick-and-Mortar-Shopping-Season-Surges-Past-1-Billion-in-E-Commerce-Spending-for-the-First-Time

Branded Pharmaceutical Websites Continue to Be Most Impactful in Driving Conversions Among Prospects and Patients

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings that exposure to online...
27% - ights/Press-Releases/2011/3/Branded-Pharmaceutical-Websites-Continue-to-Be-Most-Impactful-in-Driving-Conversions-Among-Prospects-and-Patients

comScore Wins IBM 2014 Beacon Award for Big Data and Analytics Analytics Innovation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the company was named winner of the 2014 IBM Beacon Award for ‘Big Data and Analytics: Analytics Innovation’ at the IBM PartnerWorld Leadership Conference in...
27% - ights/Press-Releases/2014/2/comScore-Wins-IBM-2014-Beacon-Award-for-Big-Data-and-Analytics-Analytics-Innovation

comScore Forecasts 16 Percent Growth to 61 Billion Dollar in 2014 US Holiday E-Commerce Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its official spending forecast for the November-December 2014 holiday season, as well as desktop retail e-commerce spending for Q3 2014.
27% - ights/Press-Releases/2014/11/comScore-Forecasts-16-Percent-Growth-to-61-Billion-Dollar-in-2014-US-Holiday-E-Commerce-Spending

To What Do I Owe This Success Optimizing TV Ad Campaigns to Drive Automotive Sales

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, comScore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major auto brands and analyzed the relationship between TV...
27% - ights/Blog/To-What-Do-I-Owe-This-Success-Optimizing-TV-Ad-Campaigns-to-Drive-Automotive-Sales

comScore Forecasts 3 Percent Growth for 2009 Holiday E-Commerce Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 22 days of the November – December 2009 holiday season, as well as its official spending forecast for the season....
27% - ights/Press-Releases/2009/11/comScore-Forecasts-3-Percent-Growth-for-2009-Holiday-E-Commerce-Spending

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

Tis the season for holiday shopping, and across the globe more people are turning to the Internet to make their purchases – particularly in the retail sector. E-commerce is traditionally led by travel transactions and purchases, but towards the end of...
27% - ights/Blog/E-Commerce-in-Asia-Pacific-Big-Opportunity-for-a-Growing-Region

Digital Commerce Outlook

As this holiday season got underway, Comscore saw Cyber Monday deliver almost $8 billion dollars in spending in one day alone. With that bellwether, we expected a big holiday season overall, and consumers did not disappoint. Overall, Comscore tracked...
27% - ights/Blog/Digital-Commerce-Outlook

Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test Scores and Marketing Mix Modeling Outcomes Enhances Actionability

For many brands, Marketing Mix Modeling (MMM) has become a de facto standard for calculating advertising return. By separating incremental sales from base sales, MMM quantifies the contributions that each element of the marketing mix makes to the bottom...
27% - ights/Blog/Accurately-Counting-Your-Chickens-before-They-Hatch-How-Aligning-Pre-Test-Scores-and-Marketing-Mix-Modeling-Outcomes-Enhances-Actionability