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O Impacto do Mundial de Clubes FIFA 2025 nas Redes Sociais

El Mundial de Clubes FIFA 2025 no solo definió a un campeón mundial: también demostró el poder del deporte para mover conversaciones, inspirar comunidades y generar resultados de negocio.
6% - ights/Presentations-and-Whitepapers/2025/El-Mundial-de-Clubes-2025-en-Redes-Sociales

What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
16% - ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos

Comscore Partners with HyphaMetrics

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry’s understanding of what the world is...
18% - ights/Press-Releases/2025/7/Comscore-Partners-with-HyphaMetrics

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

Hawthorne Advertising, a leading creative, media, and analytics agency, knows the impact hyperlocal ads can have on their clients’ campaigns. Using measurement solutions from Comscore and The Trade Desk, the agency helped their home-service brand client...
18% - fts/Going-hyperlocal-How-one-advertiser-used-CTV-to-extend-reach-and-drive-sales

Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences​

A public health-focused organization partnered with OMtd (OpAD Media's programmatic operating system) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performance against two cookie-based solutions, using Comscore...
16% - e-Studies/Achieving-Greater-Targeting-Accuracy-with-ID-Free-Predictive-Audiences

Comscore Achieves Full JIC Certification for National TV Measurement

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that the U.S. Joint Industry Committee (JIC) has expanded Comscore’s certification for its national TV measurement solution...
21% - ights/Press-Releases/2025/7/Comscore-Achieves-Full-JIC-Certification-for-National-TV-Measurement

The State of Social Media Brasil

Em um cenário com diversas plataformas e formatos de conteúdo, compreender a evolução do consumo é essencial para decisões mais estratégicas.
6% - ights/Presentations-and-Whitepapers/2025/The-State-of-Social-Media-Brasil

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

FlexPoint used Proximic linear TV exposure segments by Comscore to reduce overlap between linear and digital ads.
16% - fts/FlexPoint-boosts-CTV-incremental-reach-by-23-percent-for-congressional-candidate

2025 Holiday Audience Guide

Sleigh Your Campaigns with Our 2025 Holiday Segment Guide
17% - ights/Presentations-and-Whitepapers/2025/2025-Holiday-Audience-Guide

The State of Social Media

En un ecosistema cada vez más cross-platform y cross-content, entender cómo evolucionan las plataformas, los formatos y las audiencias es clave para tomar mejores decisiones.
6% - ights/Presentations-and-Whitepapers/2025/The-State-of-Social-Media-LATAM