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comScore Study Estimates that 10 Percent of U.S. Online Display Ads are Locally Targeted

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of locally targeted online display advertising across four major U.S. markets: Atlanta, Chicago, San Francisco and Washington D.C., which indicate...
26% - ights/Press-Releases/2009/10/comScore-Study-Estimates-that-10-Percent-of-U.S.-Online-Display-Ads-are-Locally-Targeted

The Future of the Shareablee Experience

With data increasingly placed at the center of everyday business decision making, Shareablee is all about supporting that trend and democratizing our products for everyone involved to feel empowered.
26% - ights/Blog/The-Future-of-the-Shareablee-Experience

Is your brand ready for a Paralympic summer

The Paris 2024 Paralympic Games run from August 28 to September 8 and Channel 4 Sport’s YouTube channel will broadcast every single televised moment of live sport from the Paris 2024 Paralympic Games through its in-house social agency 4Studio
26% - ights/Blog/Is-your-brand-ready-for-a-Paralympic-summer

Comscore Appoints a new Country Manager for the UK

Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consumer behaviours, today announced the appointment of Ira Xhelili as Country Manager for the UK. In this role, Ira will lead Comscore’s strategic initiatives in Great Britain, driving...
26% - ights/Press-Releases/2025/2/Comscore-Appoints-a-new-Country-Manager-for-the-UK

Mobile Pushes 2016 Online Holiday Spending Above 80 Billion

The final numbers are in, and comScore determined that $80.2 billion was spent online during the November-December 2016 holiday season, up 17 percent year-over-year, and right in line with comScore’s early season prediction of 16-19 percent growth. While...
26% - ights/Blog/Mobile-Pushes-2016-Online-Holiday-Spending-Above-80-Billion

Comscore to Participate at Needham Technology and Media Conference

Comscore today announced it will participate at the 15th Annual Needham Technology & Media Conference on May 19th, 2020.
26% - ights/Press-Releases/2020/5/Comscore-to-Participate-at-Needham-Technology-and-Media-Conference

Best Practices for Creative and Creative Evaluation

“Why do some of my ad campaigns drive offline sales and others don’t?” This is one of the most common questions that comScore VP of Research & Development Frank Findley receives from CPG, pharma and retail clients, and the answer often resides – at least...
26% - ights/Presentations-and-Whitepapers/2011/Best-Practices-for-Creative-and-Creative-Evaluation

The State of the US Mobile Advertising Industry

Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of consumer engagement.
26% - ights/Presentations-and-Whitepapers/2011/The-State-of-the-US-Mobile-Advertising-Industry

The Value of a Digital Ad

In this presentation, Ben Martin, Marketing Insights Director reviews the industry benchmarks for advertising delivery in the first half of the year, and a look at how brands are using Delivery and Brand/Sales Effectiveness to drive ROI in a Cross-Media...
26% - ights/Presentations-and-Whitepapers/2015/The-Value-of-a-Digital-Ad-IAB-Event

Just Press Play - How To Maximize The Value Of Video For Increased Revenues

During this tour, Thomas presented three areas of focus for optimizing your video content for increasing revenue: video consumption, quality of service, and ad consumption.
26% - ights/Presentations-and-Whitepapers/2015/Just-Press-Play