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5 Surprising Audiences Watching the Big Game

The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain celebrity sighting, the event appeals to a wide audience.
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Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
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Closed Loop Cross-Platform Audience Reach with Comscore

CES is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage.
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Comscore at the 26th Annual Needham Growth Conference

Comscore (Nasdaq: SCOR) today announced that its executive leadership will participate in Needham & Co’s 26th Annual Growth Conference.
19% - ights/Press-Releases/2024/1/Comscore-at-the-26th-Annual-Needham-Growth-Conference

Top Trends to Keep an Eye on in 2024

As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
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New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence

Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
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Titans of Bollywood News India s masala market

India loves its entertainment and loves to stay up to date with all the happenings of the tinsel town. Social media is constantly flooded with news updates from publishers, getting massive audience engagement. In our latest blog post, " Titans of Bollywood...
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Infografico Black Friday Brasil 2023

A Black Friday 2023 teve mais de 1 milhão de ações na categoria Retail, conquistou 129 mil comentários/menções no período em que ocorreu, sendo a melhor performance em relação a BF2022, que contou com 90 mil menções. O time da Comscore Brasil preparou...
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Concert Movies Sing at The Box Office

To have two concert films, “Renaissance: A Film by Beyoncé” this past weekend and the mid-October debut of “Taylor Swift: The Eras Tour,” both topping the weekend box-office chart in a single year is unprecedented and is a testament to the power that...
25% - ights/Blog/Concert-Movies-Sing-at-The-Box-Office

Generative AI Search

Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.
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