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Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues...
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Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers,...
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The iPhone Effect

In a recent blog post, we shared comScore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s own announcement confirmed this early sales momentum,...
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Online Shoppers In Singapore Want More Choices And Convenience

comScore Inc., (NASDAQ: SCOR), a leader in measuring the digital world, and UPS (NYSE:UPS) today released the UPS Pulse of the Online Shopper™: A Customer Experience Study for Asia and Australia. The survey is part of a global study that measures e-commerce...
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Holiday 2018 Digital Commerce Trends to Watch for This Season

Thanksgiving is almost here and beyond ample amounts of turkey and gravy and a time to give thanks, it means one thing to consumers: shopping deals. As we approach this year’s holiday retail season, what are some of the biggest online shopping trends...
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Media Industry Shift to Impression-Based Evaluation

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.
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Final 2015 Desktop Online Holiday Sales Reach 56 Billion Up 6 Percent vs Year Ago

comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2015 holiday season. For the holiday season, $56.4 billion...
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Importance of Search Engines


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comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Ret...

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands in...
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Comscore Announces Leadership Appointments

Comscore today announced several leadership appointments. Effective immediately, Dr. David Algranati will assume the role of Chief Innovation Officer. Additionally, Greg Dale has been appointed as Chief Operating Officer. Jon Lieberman will assume the...
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