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Top Trends to Keep an Eye on in 2024

As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
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Cyber Monday Spending Hits 1.25 Billion

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending for the first 28 days of the November – December 2011 holiday season. For the holiday season-to-date, $15 billion has been...
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Black Friday Boasts $816 Million in U.S. Online Holiday Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 25 days of the November – December 2011 holiday season. For the holiday season-to-date, $12.7 billion has been spent online,...
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1.1 Billion in Green Monday U.S. Online Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 42 days of the November – December 2011 holiday season. For the holiday season-to-date through December 12, $26.8...
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comScore Reports Q4 2011 U.S. Retail E-Commerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $49.7 billion for the quarter, up 14 percent versus year ago. This...
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Cyber Monday Hangover: U.S. Online Spending Growth Softens After Strong Early Week Performance

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 33 days of the November – December 2010 holiday season. For the holiday season-to-date, $16.8 billion has been spent...
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Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

Publishers who deliver Occupy Wall Street content benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But how many are actually capitalizing on this opportunity?
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As Digital Ad Effectiveness Measurement Improves Are Branding Ad Dollars Ready to Follow

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did...
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Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales

While the emperor may or may not have clothes when it comes to ‘global warming’, focus on this issue has certainly brought the economic and societal benefits of sustainability practices to the forefront of discussion. For the good of us all, the principles...
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Black Friday Boasts $648 Million in U.S. Online Holiday Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 26 days of the November – December 2010 holiday season. For the holiday season-to-date, $11.64 billion has been spent online,...
25% - ights/Press-Releases/2010/11/Black-Friday-Boasts-648-Million-in-U.S.-Online-Holiday-Spending