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Advertising Matters Part II: Building a Brand Through Digital Community

Not just clicks or page views. The shift from campaign to conversation in connected Asia is enabling brands to engage with consumer advocates.
6% - ights/Presentations-and-Whitepapers/2011/Advertising-Matters-Part-II

Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Associations’ site) - and the U.S. gets more excited than anyone…

Regular visitors to this particular stretch of the blogosphere may remember my first ever comScore post, which charted the influx in traffic to MLS.com following the signing of David Beckham to the LA Galaxy…
6% - ights/Blog/Euro2008-Sends-Flood-of-Traffic-to-UEFA.com-Union-of-European-Football-Associations-site-and-the-U.S.-gets-more-excited-than-anyone

The Rise of Big Data on the Internet

With 92% of the world’s data being created in just the past two years, it is undeniable that big data is on the rise. What trends do you have to keep up with the stay ahead of the curve? This presentation defines what is meant by big data, provides the...
6% - ights/Presentations-and-Whitepapers/2013/The-Rise-of-Big-Data-on-the-Internet

Monetizing the Internet Through Sales and Advertising: An Update

While the Internet provides marketers with many ways in which they can provide innovative and convenient services to consumers, the two main sources of digital revenue remain e-commerce sales and advertising.
6% - ights/Presentations-and-Whitepapers/2011/Monetizing-the-Internet

Spotted on Second Life

Spotted on Second Life ...
6% - ights/Blog/Spotted-on-Second-Life

The Offline Impact of Online Advertising

I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on investment is what...
6% - ights/Blog/The-Offline-Impact-of-Online-Advertising

The Impact of Connected Devices on Consumer Behavior

This session will provide an overview of the multi-device landscape shaping digital media consumption and communication across multiple global markets. Gregor will highlight significant differences in use across certain markets and will dive into detail...
6% - ights/Presentations-and-Whitepapers/2013/The-Impact-of-Connected-Devices-on-Consumer-Behavior

ClickZ Talks Mobile Metrics With comScore

Diran Hafiz, Sales Director Mobile, gives his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement.
6% - ights/Videos/Interview/ClickZ-Talks-Mobile-Metrics-With-comScore

Fast Money: Digital Wallets & Payments 2012

This comScore report on digital wallets and payments seeks to determine where the strongest opportunity exists in this space by examining the drivers of digital wallet adoption and usage preferences. By leveraging available online marketing materials,...
6% - ights/Presentations-and-Whitepapers/2012/Fast-Money-Digital-Wallets-and-Payments-2012

Mobile Trends in Germany

Mobile Trends in Germany - from advertising to shopping and social media
6% - ights/Presentations-and-Whitepapers/2012/Mobile-Trends-in-Germany