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The Evolution of Digital Advertising: From Direct Response to Branding

comScore Chairman and Co-Founder Gian Fulgoni uses comScore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use the online channel.
6% - ights/Presentations-and-Whitepapers/2013/The-Evolution-of-Digital-Advertising-From-Direct-Response-to-Branding

Mobile Shopping Trends in the UK

Mobile users in the UK, both male and female, are increasingly using their devices as shopping companions. In collaboration with MforMobile, we have produced an infographic to identify the latest UK mobile shopping trends and illustrate how this market...
6% - ights/Blog/Mobile-Shopping-Trends-in-the-UK

Europe Digital Future in Focus 2013 - Russia

Sergey Onishenko presents the 2013 Europe Future in Focus focused on Russian market, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital media...
6% - ights/Presentations-and-Whitepapers/2013/Europe-Digital-Future-in-Focus-2013-Russia

Belgium Digital Market Overview

During his session, comScore will present some prevailing 2013 trends in changing digital behaviour and online video, with a special review of online shopping.
6% - ights/Presentations-and-Whitepapers/2014/Belgium-Digital-Market-Overview

It's a very merry mobile Christmas

Mobile is placing purchasing power in the hands of consumers, says Gian Fulgoni, comScore co-founder, providing insight to online shopping.
6% - ights/Videos/Interview/It-is-a-very-merry-mobile-Christmas

How Facebook (and Twitter) are mastering mobile

How Facebook (and Twitter) are mastering mobile, Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile.
6% - ights/Videos/Interview/How-Facebook-and-Twitter-are-mastering-mobile

App Wars: Does the little guy have a chance against Facebook, Apple & Google?

It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Are certain categories more popular than others? Do free apps do better than paid? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance.
6% - ights/Videos/Interview/App-Wars-Does-the-little-guy-have-a-chance-against-Facebook-Apple-and-Google

Time spent online by the numbers

Gian Fulgoni, comScore co-founder, talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms.
6% - ights/Videos/Interview/Time-spent-online-by-the-numbers

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers...
6% - ights/Presentations-and-Whitepapers/2015/Monetizing-Mobile-Apps-in-Today-s-Competitive-Ad-Ecosystem

From the Dealership to the Livingroom: Reach Your Auto Intenders

In this presentation Julia Johnston, comScore Vice President of Agency Sales, takes an in-depth look at targeting automotive buyers with your TV buys.
6% - ights/Presentations-and-Whitepapers/2016/From-the-Dealership-to-the-Livingroom-Reach-Your-Auto-Intenders