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Ad Week 2016: What are the metrics that matter?

Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
6% - ights/Videos/Presentation/What-are-the-metrics-that-matter

Legal Strategy Webinar

With comScore's local television and advanced demographics information, you can easily target viewers seeking legal counsel and improve your media ROI.
6% - ights/Presentations-and-Whitepapers/2016/Legal-Strategy-Webinar

聚焦未来：大马与全球数码趋势

Future in Focus: Global and Malaysia Trends Shaping the Digital Landscape
6% - ights/Presentations-and-Whitepapers/2016/Future-in-Focus-Global-and-Malaysia-Trends-Shaping-the-Digital-Landscape

Launch of Metrix Video in Peru

Peru has seen an increase of video content viewing and we also foresee a greater participation of the digital advertising investment in this format. Video Metrix can help you better monetize your video audiences.
6% - ights/Presentations-and-Whitepapers/2016/Launch-of-Metrix-Video-in-Peru

Ad Metrix

Comscore Ad Metrix® provides comprehensive person-level insight into the online advertising landscape, including social, to reveal powerful strategic and competitive intelligence.
6% - ducts/Advertising/Ad-and-Creative-Measurement

Multi-Platform Video Measurement

Get a complete, unduplicated view of how digital audiences consume video across devices
6% - ducts/CTV/Multi-Platform-Video-Measurement

Medición Móvil

Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets.
6% - ducts/Digital/Mobile-Measurement

Advertising

Measure and evaluate advertising across platforms.
6% - ducts/Advertising

The Convergence of Linear & OTT Measurement

Laura Fitzpatrick, Vice President, National Services at Comscore discusses the future of measurement, and the opportunities and challenges traditional measurement methods face as linear and digital/CTV video converge.
6% - ights/Videos/Interview/The-Convergence-of-Linear-OTT-Measurement

In case we missed you at DMEXCO 2020

Take a look through all the great content we shared at DMEXCO 2020 now
6% - ights/Videos/Presentation/Guido-Fambach-on-Comscore-s-International-Connected-TV-Capabilities