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Sizing global sports audiences through contextual insights

A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
12% - e-Studies/Sizing-global-sports-audiences-through-contextual-insights

Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
18% - ducts/Digital/Total-Digital

Comscore Reports Second Quarter 2022 Results

Comscore today reported financial results for the quarter ended June 30, 2022.
25% - ights/Press-Releases/2022/8/Comscore-Reports-Second-Quarter-2022-Results

TATA IPL 2022 Indias Super Bowl Part II

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
16% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl-Part-II

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
12% - e-Studies/Comscore-Predictive-Audiences-Drive-Video-Campaign-Performance-for-IBM

Groupwide Partnership with Sinclair Broadcast Group for Integrated Shopper Insights with its Local Market Television Currency

Comscore today announced that Sinclair Broadcast Group, Inc., a diversified media company and a leader in local news and sports, has signed a multi-year agreement to deploy Comscore Consumer Intelligence (CCI) across its sales organization.
24% - ights/Press-Releases/2022/8/Groupwide-Partnership-with-Sinclair-Broadcast-Group-for-Integrated-Shopper-Insights-with-its-Local-Market-Television-Currency

Cinema Spotlight on Baz Luhrmann

As Elvis movie continues to enjoy great word-of-mouth and long-term playability, it was time to put a spotlight on Ban Luhrmann's incredible filmmaking career for the latest segment in Comscore Box Office Overview.
19% - ights/Videos/Box-Office-Bites/Cinema-Spotlight-on-Baz-Luhrmann

Comscore Snapshot A look at Indians OTT market size

When it comes to home entertainment, it’s safe to say that consumers have never had as many options at their fingertips as they do now. In India the OTT market has been growing at a steady pace over the years.
14% - ights/Blog/Comscore-Snapshot-A-look-at-Indians-OTT-market-size