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Klarna Quienes compran ahora y pagan despues

La subida de los precios ha provocado que muchos consumidores opten por nuevos hábitos en su consumo y en el sector de la moda, vemos cómo la aplicación Klarna se ha abierto camino en España gracias a su fórmula de pago a plazos.
6% - ights/Blog/Klarna-Quienes-compran-ahora-y-pagan-despues

Leveraging All Platforms to Win Over Latinx Audiences in Beauty

When a beauty brand partnered with Univision to achieve its goal of winning over key Hispanic/Latinx audiences, it looked beyond TV to find incremental reach.
15% - ights/Videos/Interview/Leveraging-All-Platforms-to-Win-Over-Latinx-Audiences-in-Beauty

Leveraging New Instagram Reels Analytics to Win Hearts

New Instagram Reels analytics have landed! How can brands and publishers action Comscore's always-on measurement of Instagram Reels, TikTok, and other short form video to create a best-in-class video strategy that attracts new audiences?
17% - ights/Presentations-and-Whitepapers/2022/Leveraging-New-Instagram-Reels-Analytics-to-Win-Hearts

Houston's Baseball All-Stars and The City Remain Hot

Houston's Baseball All-Stars and The City Remain Hot
17% - ights/Blog/Houston-s-Baseball-All-Stars-and-The-City-Remain-Hot

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
16% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation

Hallazgos 2021: Uruguay Media Study

Junto a IAB Uruguay exponemos los principales hallazgos de nuestro más reciente estudio de mercado en Uruguay. Destacando el crecimiento exponencial en el consumo de contenido de video a través de plataformas de streaming y de dispositivos como televisión...
6% - ights/Presentations-and-Whitepapers/2022/Hallazgos-2021-Uruguay-Media-Study

Comscore analizza i nuovi comportamenti online nel settore Travel in Italia

Il report fotografa lo scenario della Industry dopo due anni di pandemia, approfondendo la composizione, il profilo demografico e l’evoluzione degli utenti
6% - ights/Press-Releases/2022/7/Comscore-analizza-i-nuovi-comportamenti-online-nel-settore-Travel-in-Italia

Pagar menos por la gasolina Como lo hacemos

Desde que estalló la guerra en Ucrania y otros conflictos internacionales, el precio de la gasolina y el diésel, así como el de otros bienes y servicios, no ha dejado de crecer en los últimos meses. Pero, ¿hemos aceptado esta subida o nos resistimos y...
6% - ights/Blog/Pagar-menos-por-la-gasolina-Como-lo-hacemos

Comscore to Announce Second Quarter 2022 Financial Results

Comscore today announced that it plans to hold a conference call on Tuesday, August 9th at 5:00 p.m. ET to discuss its financial results for the second quarter ended June 30, 2022.
17% - ights/Press-Releases/2022/7/Comscore-to-Announce-Second-Quarter-2022-Financial-Results

Fourth of July Rocks Boston


15% - ights/Blog/Fourth-of-July-Rocks-Boston