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Comscore adiciona medicao de CTV à multiplataforma Video Metrix em tres mercados chave na America Latina

Comscore (NASDAQ: SCOR), un socio de confianza para la planificación, transacción y evaluación de medios en todas las plataformas, anunció hoy la incorporación de la medición de TV conectada (CTV) a su producto Video Metrix® Multi-platform, incluida la...
6% - ights/Press-Releases/2022/7/Comscore-agrega-medicion-de-CTV-a-Video-Metrix-Multi-Platform-en-tres-mercados-clave-de-America-Latina

Que tienen en comun El Corte Ingles, Shein y Zara

Las e-commerce de venta de ropa de El Corte Inglés, Shein y Zara tienen una gran presencia en España y aunque cada una de ellas se dirija a segmentos de la población con diferentes matices, también demuestran tener algunos puntos en común.
6% - ights/Blog/Que-tienen-en-comun-El-Corte-Ingles-Shein-y-Zara

Where the Crawdads Sing - Comscore Exclusive Box Office Overview!

Exclusive Box Office Overview for the week of July 8, 2022 where I look back this past weekend in theaters as well as a look ahead to the weekend of July 15.
15% - ights/Videos/Presentation/Where-the-Crawdads-Sing-Comscore-Exclusive-Box-Office-Overview

SiriusXM and Comscore Expand Agreement

SiriusXM and Comscore today announced an expanded agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media.
18% - ights/Press-Releases/2022/7/SiriusXM-and-Comscore-Expand-Agreement

Filmmaker Interview - Rod Rinks Director of "Made In Mexico" Joins Paul Dergarabedian

Paul chats with Rod "Tutti" Rinks about his new feature film "Made In Mexico" starring Lillo Brancato and Rod himself in this feature comedy film shot in just 6 days and a $20,000 budget!
11% - ights/Videos/Interview/Filmmaker-Interview-Rod-Rinks-Joins-Paul-Dergarabedian

How Local Newsrooms Can Go Deeper with Data

Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
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Capturing Instagram Reels data

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video content continues to accelerate in 2022.
17% - ights/Blog/Capturing-Instagram-Reels-data

Comscore Announces CEO Appointment

Comscore, Inc. announced today that Jon Carpenter, who has served as the company’s chief financial officer since November 2021, has been appointed by Comscore’s board of directors as chief executive officer, effective today.
17% - ights/Press-Releases/2022/7/Comscore-Announces-CEO-Appointment

Las elecciones de Andalucía disparan el consumo de informacion en los medios locales

El domingo 19 de junio de 2022 se celebraron las elecciones al Parlamento de Andalucía y al igual que lo hicimos tras las elecciones a la Junta de Castilla y León en febrero de este año, analizamos el impacto de este evento en la audiencia de los medios...
6% - ights/Blog/Las-elecciones-de-Andalucia-disparan-el-consumo-de-informacion-en-los-medios-locales

Se firma acuerdo entre Comscore y seis paises de IAB en Latinoamerica

El acuerdo firmado entre Comscore y las oficinas locales de IAB en Argentina, Chile, Colombia, México, Perú y Uruguay dotará a la industria de información relevante para una toma de decisiones más informada que optimice la inversión publicitaria sobre...
6% - ights/Press-Releases/2022/6/Se-firma-acuerdo-entre-Comscore-y-seis-paises-de-IAB-en-Latinoamerica