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March is Madness in the State of Illinois

Illinois High School Sports Basketball State Play-offs get Major Comscore Ratings
15% - ights/Blog/March-is-Madness-in-the-State-of-Illinois

Consumer Journey Online

A case study that shows how we can help our clients navigate different perspectives in order to reach relevant audiences no matter where they are.
12% - e-Studies/Consumer-Journey-Research

Exact Commercial Measurement

Exact Commercial Ratings™ for each individual commercial to help you precisely understand ad exposure and creative performance.
19% - ducts/Television/Exact-Commercial-Measurement

Exclusive Box Office Overview With Paul Dergarabedian - Weekend of April 15-17, 2022

Easter weekend sees the Wednesday debut of Sony’s “Father Stu” starring Mark Wahlberg and of course Warner Bros.
20% - ights/Videos/Box-Office-Bites/Exclusive-Box-Office-Overview-With-Paul-Dergarabedian-Weekend-of-April-15-17-2022

Michael Viane Joins Comscore Movies as Head of Global Revenue

Comscore today announced the appointment of Michael Viane as Head of Global Revenue for Comscore Movies. Viane will lead Comscore Movie’s sales efforts effective April 18th and report to EVP and Global Managing Director Arturo Guillén.
25% - ights/Press-Releases/2022/3/Michael-Viane-Joins-Comscore-Movies-as-Head-of-Global-Revenue

Comcast's Effectv Taps Comscore for Local TV Measurement Currency

Comscore and Effectv announced today that Effectv will be using Comscore’s local TV measurement solution as a new form of currency.
27% - ights/Press-Releases/2022/3/Comcast-s-Effectv-Taps-Comscore-for-Local-TV-Measurement-Currency

Fast Facts: Content Mentioning the Masters Tournament

How did content surrounding the golf tournament perform on social media? Who were the top brands and individuals posting? And what content made a hole-in-one? Find out below!
19% - ights/Infographics/Fast-Facts-Content-Mentioning-the-Masters-Tournament

Premios Oscar 2022: siguen dando de qué hablar en las redes sociales

La 94ª edición de la gala de los Oscars ha sido bastante sonada en los últimos días. Analizamos algunos datos de interés sobre el engagement de los usuarios, tratando y consumiendo contenido de este evento, en las principales redes sociales gracias a...
6% - ights/Blog/Premios-Oscar-2022-siguen-dando-de-que-hablar-en-las-redes-sociales

NCAA Basketball Tournament Sparks Marketing Madness

This year’s NCAA basketball tournament was exciting for a variety of reasons – history-making games, bracket-breaking upsets, and amazing plays. For brands and marketers, it was also an exciting opportunity to reach a highly engaged audience in a fun...
17% - ights/Blog/NCAA-Basketball-Tournament-Sparks-Marketing-Madness

Inside the race to create a better cross-channel currency for CTV

Comscore is so excited to have participated at The Drum Digital Transformation Festival! Comscore’s Tania Yuki joined industry leaders from Finecast, Roku Inc., and FreeWheel to discuss the best new theories to create a better a cross-channel currency...
20% - ights/Videos/Interview/Inside-the-race-to-create-a-better-cross-channel-currency-for-CTV