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El futuro digital Temas clave del evento Programmatic Morning

El evento "Programmatic Morning: Identificación & Medición" se ha consolidado como un punto de encuentro esencial para comprender el futuro digital. Julia Sizova Granero, Country Manager South EMEA, participó en la mesa redonda sobre "Soluciones de medición...
29% - ights/Blog/El-futuro-digital-Temas-clave-del-evento-Programmatic-Morning

Comscore Campaign Ratings

Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
29% - ducts/Advertising/Comscore-Campaign-Ratings

Sizing global sports audiences through contextual insights

A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
29% - e-Studies/Sizing-global-sports-audiences-through-contextual-insights

Activation

Activate campaigns and package inventory by turning granular audiences and contextual data into actionable targets.
29% - ivation-Segments

6 of the 10 Fastest Broadband Markets Are in the East Coast

In Q2 2011, comScore’s speed tests showed that over 65% of broadband connected homes across the United States achieved average download speeds at or above the 4 Mbit broadband speed definition set by the Federal Communications Commission in June 2010.
29% - ights/Infographics/6-of-the-10-Fastest-Broadband-Markets-Are-in-the-East-Coast

Parallel Decisions that Improve Campaign Accuracy and Effectiveness

At Spectrum Reach, we are committed to delivering the best solutions to advertisers. That's why Comscore is our preferred measurement partner and impressions are our preferred currency. By using Comscore's advanced measurement, advertisers gain accurate...
28% - e-Studies/Parallel-Decisions-that-Improve-Campaign-Accuracy-and-Effectiveness

Maximizing the value of ad buys with Secret Weapon Media Agency

Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
28% - e-Studies/Maximizing-the-value-of-ad-buys-with-Secret-Weapon-Media-Agency

Using Comscore insights to understand the consumer journey

In a previous report on the fast-moving consumer goods (FMCG) sector, Comscore revealed that the UK’s digital food retail audience is the largest in Europe.
28% - e-Studies/Using-Comscore-insights-to-understand-the-consumer-journey

Proving the value of Comscore measurement with WIS-TV

WIS-TV, a local NBC affiliate in Columbia, SC, educated a client on the power of Comscore data and won their business as a result.
28% - e-Studies/Proving-the-value-of-Comscore-measurement-with-WIS-TV

Increasing in-target delivery with Centro

Comscore pre-bid insights substantially increased in-target delivery for Cento clients
28% - e-Studies/Increasing-in-target-delivery-with-Centro