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Pokemon GO Captura 55 millones de usuarios moviles en julio Rankeado treceavo entre todas las aplicaciones

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real...
13% - ights/Blog/Pokemon-GO-Captures-55-Million-Mobile-Users-in-July-Ranking-13th-Among-All-Apps

comScores Latest White Paper 2014 US Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major...
13% - ights/Press-Releases/2014/4/comScores-Latest-White-Paper-2014-US-Digital-Future-in-Focus-Available-for-Download

Music Choice and comScore Announce the Top Ten Music Videos of 2016

Check out the Top Music Choice videos of the year, tracked by comScore’s Custom OnDemand Essentials.
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Do Mobile Ads Even Work New comScore Research Says Yes

By now, the digital media industry is well-versed in the issues that accompany the rapid shift of eyeballs to mobile as monetization and ad spend continue to lag. While eventually we would expect for the dollars to follow the eyeballs, many in the industry...
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Lecciones Aprendidas en Publicidad Digital

As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At comScore, we’ve identified key Lessons Learned in Digital Advertising that help shed light...
13% - ights/Presentations-and-Whitepapers/2014/Lessons-Learned-in-Digital-Advertising

New Comscore Research Reveals Majority of UK Online Dating Users are not Digital Natives

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced the release of its 2019 Online Dating in the UK report, which reveals insights into the behaviours of online daters in the UK.
13% - ights/Press-Releases/2019/9/New-Comscore-Research-Reveals-Majority-of-UK-Online-Dating-Users-are-not-Digital-Natives

One week into the lockdown: online media consumption in India

On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption is impacted across several categories.
13% - ights/Blog/One-week-into-the-lockdown-online-media-consumption-in-India