The State of Social Media
Comscore Releases 2015 Study of Internet Behavior in Central America
Mexico City, September 14th, 2015 – Comscore, Inc. (NASDAQ:SCOR), a leader in digital media analytics, announced the release of the Study Central America 2015 highlighting the current state of digital trends, including social media and mobile usage. The report shows a detailed analysis of the overall media consumption and behavior of internet users, where we can find that more than half of the online audience in Central America spends an average of two daily hours of internet usage across devices.
Social networking was the most commonly visited online content category among Central Americans, with Facebook ranking as the leader (97 percent reach), followed by Twitter (54 percent). Instagram, Pinterest and Tumblr all saw significant gains in popularity in the last two years.
*Q10. In the past 30 days, have you visited any of the following social media sites?
Social media sites include social network sites (e.g., Facebook or MySpace), online blogs, forums, message boards, and other sharing websites.Base: Total sample
To learn more about the study, visit Comscore’s recent Blog Post summarizing the findings.
For further information on Comscore Custom Studies or to learn more about the Central America report:
About ComscoreComscore Inc. (NASDAQ : SCOR) is a global leader in digital measurement and analytics, providing detailed information on the behavior of the consumer web, mobile and TV that enables customers to maximize the value of their digital investment. For more information please visit www.comscore.com/companyinfo
Senior Director, Global Marketing