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The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend...
4% - ights/Blog/The-Duplication-Complex-Failing-to-Acknowledge-the-Importance-of-Mobile-Only-Audiences

comScore Reports January 2014 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer...
7% - ights/Press-Releases/2014/3/comScore-Reports-January-2014-US-Smartphone-Subscriber-Market-Share

comScore Media Metrix Ranks Top 50 US Desktop Web Properties for January 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for January 2014 based on data from the comScore Media Metrix service. Americans began...
14% - ights/Press-Releases/2014/2/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-January-2014

comScore Reports December 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for December 2013. Apple ranked as the top smartphone manufacturer...
12% - ights/Press-Releases/2014/2/comScore-Reports-December-2013-US-Smartphone-Subscriber-Market-Share

See Which Ads Won The Battle for Super Bowl Buzz

The Super Bowl is not only one of the biggest sporting events each year in the U.S. but is also one of the largest television events. The previous three Super Bowls had over 100 million viewers each !
13% - ights/Blog/See-Which-Ads-Won-The-Battle-for-Super-Bowl-Buzz

comScore Media Metrix Ranks Top 50 US Desktop Web Properties for December 2013

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for December 2013 based on data from the comScore Media Metrix service. Holiday e-commerce...
14% - ights/Press-Releases/2014/1/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-December-2013