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Five Strategies for Effectively Marketing to the MultiPlatform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization.
7% - ights/Blog/Five-Strategies-for-Effectively-Marketing-to-the-MultiPlatform-Majority

Public Broadcasters vs Terrestrial Broadcasters: Who has Largest Share of Online Video?

As the European video landscape continues to evolve, the share of videos delivered via public and terrestrial broadcasters seems to differ significantly across various countries. Looking in particular at the UK, Germany and France, in September 2013 the...
19% - ights/Infographics/Public-Broadcasters-vs-Terrestrial-Broadcasters-Who-has-Largest-Share-of-Online-Video

comScore Media Metrix Ranks Top 50 US Web Properties for September 2013

Schools were officially back in session in September, causing traffic to jump at Education and Retail sites. Major news developments around the impending U.S. government shutdown had Americans visiting the Political News category for the latest coverage.
14% - ights/Press-Releases/2013/10/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-September-2013

Marketing to the MultiPlatform Majority

comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change.
10% - ights/Blog/Marketing-to-the-MultiPlatform-Majority

UK Digital Market Overview October 2013


13% - ights/Presentations-and-Whitepapers/2013/UK-Digital-Market-Overview-October-2013

comScore Reports August 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for August 2013. Apple ranked as the top smartphone manufacturer...
16% - ights/Press-Releases/2013/10/comScore-Reports-August-2013-US-Smartphone-Subscriber-Market-Share

Indias Daily Readership of Online News and Information Jumps 34 Percent in the Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report highlighting online news readership in India based on data from its comScore Media Metrix service. The report showed that there has been significant growth...
7% - ights/Press-Releases/2013/10/Indias-Daily-Readership-of-Online-News-and-Information-Jumps-34-Percent-in-the-Past-Year

comScore Media Metrix Ranks Top 50 US Web Properties for August 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. web activity at the top online properties for August 2013 based on data from the comScore Media Metrix service.
14% - ights/Press-Releases/2013/9/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-August-2013

Do Mobile Ads Even Work New comScore Research Says Yes

By now, the digital media industry is well-versed in the issues that accompany the rapid shift of eyeballs to mobile as monetization and ad spend continue to lag. While eventually we would expect for the dollars to follow the eyeballs, many in the industry...
13% - ights/Blog/Do-Mobile-Ads-Even-Work-New-comScore-Research-Says-Yes

comScore Reports July 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Apple ranked as the top smartphone manufacturer with...
7% - ights/Press-Releases/2013/9/comScore-Reports-July-2013-US-Smartphone-Subscriber-Market-Share