The State of Social Media
Times of India Leads Online News Ranking, While Also Generating Significant Traffic from Abroad
New Delhi, 1 October 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report highlighting online news readership in India based on data from its Comscore Media Metrix service. The report showed that there has been significant growth in daily readership of news and information content in the past year, with an increase of 34 percent to 9.4 million average daily visitors to the category.
The Times of India Leads Online News Ranking The Times of India continues to be the clear leader in the news category, maintaining its number 1 position since last year with 12.7 million unique visitors in August. India.com Sites showed 25 percent growth breaking into the Top 10 for the first time with more than 7.1 million unique visitors. In addition to those two properties, 16 of the top 20 news properties are currently local news publishers.
Data also suggests reader engagement for the news category has spiked within the past year, with users spending on average 31 percent more time on news sites at 41.6 minutes per visitor. DivyaBhaskar.co.in and Bhaskar.com demonstrated especially strong engagement at 100.3 minutes and 62.1 minutes, respectively. Other niche news sites with more modestly-sized audiences – including Jagbani.com, PunjabKesari.in, and Navbharat Times – also generated high engagement with a higher number of page views per visitor than the category average of 48.
Several Indian News Properties Attract Significant Audiences from Abroad Continuing a past trend, many of the top Indian News sites see a significant amount of traffic from abroad. FirstPost.com generated the highest share of its audience from abroad at 51.3 percent, followed by Manorma Sites at 45%. The Times of India, as the most prominent news brand, also successfully extends its audience into other markets with 37.8 percent of its audience coming from abroad. NDTV, India.com Sites, and The Indian Express Group also have more than 30 percent of their respective audiences coming from outside of India.
*Based on News/Information properties with at least 1 million visitors.
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