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Searcher Demographics – We Are What We Search

As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. There are already lots of opportunities for marketers to customize...
3% - ights/Blog/Searcher-Demographics-We-Are-What-We-Search

EU5 Map Usage via Smartphone Growing

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile and computer usage of Maps across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore...
3% - ights/Press-Releases/2012/5/EU5-Map-Usage-via-Smartphone-Growing

comScore Releases European Engagement and Top Web Properties Rankings for March 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 363.7 million unique people went online in March 2011 for an average of 26 hours per person.
3% - ights/Press-Releases/2011/5/comScore-Releases-European-Engagement-and-Top-Web-Properties-Rankings-for-March-2011

Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results from a study of mobile social networking check-in service users based on data from its comScore MobiLens service. The study found that 16.7 million U.S....
3% - ights/Press-Releases/2011/5/Nearly-1-in-5-Smartphone-Owners-Access-Check-In-Services-Via-their-Mobile-Device

UKOM Appoints comScore as Official 2013 Partner for UK Online Audience Measurement

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM, the leading voice for online audience measurement for advertisers, media agencies and online media owners in the UK, has signed an agreement confirming...
3% - ights/Press-Releases/2012/4/UKOM-Appoints-comScore-as-Official-2013-Partner-for-UK-Online-Audience-Measurement

What Role Should the Government Play in Our (Searching) Lives?

Last Tuesday was Election Day (I voted, I promise!) in the U.S. One of the most prevalent themes on the campaign trail this year was the size and role of the federal government. All of the recent coverage got me thinking about how, even though many Americans...
3% - ights/Blog/What-Role-Should-the-Government-Play-in-Our-Searching-Lives

comScore Announces Availability of Online Audience Measurement Services for Thailand

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the inaugural report on Internet usage in Thailand from its comScore Media Metrix service. The report found that Social Networking represented the most-engaging online...
3% - ights/Press-Releases/2012/4/comScore-Announces-Availability-of-Online-Audience-Measurement-Services-for-Thailand

Despite Reports of Decline, Health Websites Retain Popularity

Are online health websites really experiencing a slowdown in visitation? Contrary to recent survey findings reporting a decline, comScore shows that overall visitation to health websites has never been stronger. Ever since consumers gained unprecedented...
3% - ights/Blog/Despite-Reports-of-Decline-Health-Websites-Retain-Popularity

Battling Bots comScores Ongoing Efforts to Detect and Remove Non Human Traffic

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain the impact of some forms of invalid, non-user initiated...
3% - ights/Blog/Battling-Bots-comScores-Ongoing-Efforts-to-Detect-and-Remove-Non-Human-Traffic

5 Reasons to Start Using Direct View Today

comScore Digital Analytix® customers have access to Direct View – a quick, easy-to-use, data-driven view of their website performance, with metrics inline on their live site for up to a 28 day look-back window.
3% - ights/Blog/5-Reasons-to-Start-Using-Direct-View-Today