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Digital Visits of Travel Sites Decline during Pandemic

COVID-19 has hit the travel industry harder than almost any other industry. Still, over the first few weeks, even as the stock market started its downturn this year, and stock prices for many major travel companies dipped, visitation to sites in the “Travel”...
17% - ights/Blog/Digital-Visits-of-Travel-Sites-Decline-during-Pandemic

Consumer Engagement with Travel Sites Dips with Resurgence of COVID-19 Cases

Last month we introduced a consumer engagement metric, minutes per unique visitor, as a potential leading indicator of travel site visitation. What we witnessed was that as engagement grew in May 2020, visitation to travel sites also increased a week...
17% - ights/Blog/Consumer-Engagement-with-Travel-Sites-Dips-with-Resurgence-of-COVID-19-Cases

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As expected, U.S. consumers migrated to online retail in the face of COVID-19 for their holiday shopping this year. Overall, visitation to retail websites during the week of Thanksgiving (Monday, Nov. 23 through Sunday, Nov. 29) was up 22 percent vs....
17% - ights/Blog/Online-Retail-Visits-Up-22-Percent-Year-Over-Year-for-Thanksgiving-Week

French Mobile Users Share Product Information While in Retail Stores

In France, nearly 19 percent of mobile users texted or called friends or family about a product while being in a retail store during October 2011. The second most popular activity related to e-commerce while mobile users were in a store was to take a...
17% - ights/Infographics/French-Mobile-Users-Share-Product-Information-While-in-Retail-Stores

Surfen im August Einblicke in das Mobile Browsing Verhalten deutscher Urlauber

It is no secret that online travel sites face fierce competition, with numerous properties competing in this space. Whether consumers were making plans for their summer vacation or already planning their winter getaway, over half of German Internet users...
17% - ights/Infographics/Surfing-in-August-German-holidaymakers-mobile-browsing-habits

Online Real Estate sites experience rapid growth in Nordic Countries

The number of people who used Real Estate sites to browse, find, rent, buy or sell properties increased by 1.2 million, equaling a Year-on-Year growth of 37%. In February 2013, 19% of all onliners visited a Real Estate site via a desktop computer or laptop...
17% - ights/Infographics/Online-Real-Estate-sites-experience-rapid-growth-in-Nordic-Countries

Social Media Best Practices in the Chaos of Covid-19

What a mad few weeks it has been. As a researcher, as a marketer, as a CEO responsible for many employees and the success of our customers, as a soon-to-be first-time mom - it's hard to stick a pin in the state of the world right now. It’s hard to know...
17% - ights/Blog/Social-Media-Best-Practices-in-the-Chaos-of-Covid-19

Comscore Finds Consumers Shifting Focus to Sports and Outdoor Activities

Spending and engagement across the retail sector continues to fluctuate across categories as millions of Americans remain at home during the COVID-19 pandemic. That’s according to new research from Comscore (Nasdaq: SCOR), a trusted partner for planning,...
17% - ights/Press-Releases/2020/7/Comscore-Finds-Consumers-Shifting-Focus-to-Sports-and-Outdoor-Activities

The Impact of COVID-19 on the Auto Industry

As the world continues to confront the Coronavirus pandemic, the auto industry is preparing for a disruption in its business, with manufacturers already announcing plant shutdowns.
17% - ights/Press-Releases/2020/3/The-Impact-of-COVID-19-on-the-Auto-Industry

Gamers engaging differently across platforms and games during COVID-19 pandemic

In this post, we dive into how gaming audiences have changed the ways they engage with desktop, console, and mobile platforms during the coronavirus pandemic.
17% - ights/Blog/Gamers-engaging-differently-across-platforms-and-games-during-COVID-19-pandemic