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The Journal of Advertising Research 50th Anniversary Edition
The Journal of Advertising Research (JAR), published by the Advertising Research Foundation (ARF), recently celebrated its 50th anniversary. In that span of time, the JAR has published more than 2,000 articles written by leading academics and practitioners....
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ights/Blog/The-Journal-of-Advertising-Research-50th-Anniversary-Edition
UK Mobile Retail Access via Smartphone Grew 163 Percent in Past Year
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service showing that 13.5 million users across the five leading European markets (France, Germany, Italy, Spain and the UK), accounting...
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ights/Press-Releases/2011/7/UK-Mobile-Retail-Access-via-Smartphone-Grew-163-Percent-in-Past-Year
Television and Fixed Internet Found to be Most Important Information Sources in Japan Following Earthquake and Tsunami
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore...
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ights/Press-Releases/2011/6/Television-and-Fixed-Internet-Found-to-be-Most-Important-Information-Sources-in-Japan-Following-Earthquake-and-Tsunami
Google+ Off to a Fast Start with 20 Million Visitors in 21 Days
As of July 19, comScore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks. That number represents an increase of 82% from the previous week and 561% vs. two weeks prior. The U.S. audience...
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ights/Blog/Google-Off-to-a-Fast-Start-with-20-Million-Visitors-in-21-Days
My View of the Future of Search
The digital world is evolving at a rapid rate, and search marketing is no exception. I was fortunate enough to be on a panel recently at Search Engine Strategies (SES) in San Jose titled: “The Future of Search: Where to Next?”, the purpose of which was...
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ights/Blog/My-View-of-the-Future-of-Search
Social Media Delivers Valuable Exposure for Presidential Campaigns
In case you missed it, comScore recently released a report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. The report analyzes key digital campaign elements that have impacted the primaries, with an eye to...
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ights/Blog/Social-Media-Delivers-Valuable-Exposure-for-Presidential-Campaigns
Is the Era of Webmail Over?
Globally, total minutes spent on web-based email (note this does not include PC web applications such as Outlook) was down 2 percent in November 2010 versus November 2009, with time spent in the Asia-Pacific region showing even more dramatic decline dropping...
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ights/Blog/Is-the-Era-of-Webmail-Over
From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social Media Makes Money
We all know one of the most amazing aspects of the power in social media data is that its users are voluntarily providing lots of information about themselves. They’re saying “I like this! Look at this! Let’s go here!” And while the data itself is valuable,...
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ights/Blog/From-Post-to-Pin-to-Purchase-How-TheFancy.com-is-Changing-the-Way-Social-Media-Makes-Money
UPS Study Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce
Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical...
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ights/Press-Releases/2016/6/UPS-Study-Avid-Online-Shoppers-Making-More-Than-Half-of-Their-Purchases-With-Ecommerce
comScore Video Measurement Leading the Upfronts
The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being...
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ights/Blog/comScore-Video-Measurement-Leading-the-Upfronts
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