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Representation in media Taking a cue from BillionGirlSummer

Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
14% - ights/Blog/Representation-in-media-Taking-a-cue-from-BillionGirlSummer

Health and Beauty Social Media Ranking by Engagement

The Indian beauty and personal care market is segmented into skincare, haircare, colour cosmetics, fragrances, and personal hygiene. The market is primarily driven by the growing population, rising disposable income, and increasing awareness about personal...
14% - ights/Rankings/Health-and-Beauty-Social-Media-Ranking-by-Engagement

Social Media Ranking by Engagement in India

From mobile payments to online banking and insurance, brands across the financial services industry are growing their online and social footprint. In January 2023 the Finance category in India reached an audience of 142.3 million people on Facebook, Twitter...
14% - ights/Rankings/Social-Media-Ranking-by-Engagement-in-India

O filme Barbie viralizou E você pode ter ajudado

The first live-action Barbie movie is coming to the silver screen in July 2023.
14% - ights/Blog/The-Barbie-movie-went-viral-You-might-have-helped

NBA Playoffs Local News drive 27 increase in Viewing in Houston TX

Basketball and local news took over televisions in the Houston market during the week of April 17-23, 2023.
14% - ights/Blog/NBA-Playoffs-Local-News-drive-27-increase-in-Viewing-in-Houston-TX

Coachella 2023 Lineup stars partner brands influencers and fashion vibes on social media

Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.
14% - ights/Blog/Coachella-2023-Lineup-stars-partner-brands-influencers-and-fashion-vibes-on-social-media

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
14% - ights/Press-Releases/2023/10/Cadent-Adds-Proximic-by-Comscore-to-Cadent-Aperture-Platform-for-Enhanced-ID-Based-Audience-Targeting

National TV Measurement

Comscore TV National provides television buyers and sellers with precise, massive-scale capturing insights at the household-level and with advanced audiences. Person-level demos are also now available in Comscore TV, delivering 90 age/gender segments.
14% - ducts/Television/National-TV-Measurement

With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers

As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart's progressive clients access to Comscore's granular media planning and evaluation data. This partnership builds on work between...
14% - ights/Press-Releases/2024/2/With-Elections-Approaching-New-TargetSmart-Comscore-Partnership-Empowers-Progressive-Advertisers

The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
14% - ights/Blog/The-Social-Bowl-Top-Brands-Influencers-and-Content-throughout-the-Big-Game