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Comscore Announces Fourth Quarter and Year-End 2020 Financial Results Call

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported preliminary financial results for the fourth quarter and full year ended December 31, 2020, ahead of the Company's special...
25% - ights/Press-Releases/2021/3/Comscore-Announces-Fourth-Quarter-and-Year-End-2020-Financial-Results-Call

Comscore Reports TV Viewing Engagement for Week Ending January 31 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 31, 2021.
71% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-31-2021

Comscore and Hive Analyze Marketers Game Plans for Connecting with their Audiences in Super Bowl LV

For the first time, Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, joined forces with Hive, a leading provider of enterprise AI solutions, to analyze marketing within and around TV advertising’s...
25% - ights/Press-Releases/2021/2/Comscore-and-Hive-Analyze-Marketers-Game-Plans-for-Connecting-with-their-Audiences-in-Super-Bowl-LV

Frameplay & Comscore offer Brand Lift in the Gaming Space

A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.
14% - e-Studies/Frameplay-Comscore-offer-Brand-Lift-in-the-Gaming-Space

Principales mitos y realidades sobre la medición de Comscore

Cuando hablamos de alcance y frecuencia de una campaña publicitaria hacemos referencia al porcentaje de personas de nuestro target al que estamos alcanzando, pero ¿qué sucede cuando los números de las herramientas de web analytics equiparan las cookies...
14% - ights/Videos/Presentation/Principales-mitos-y-realidades-sobre-la-medicion-de-Comscore

Como leer los rankings de Comscore Caso en Colombia

Hemos recibido muchas preguntas sobre el porqué muchos de los rankings publicados no coinciden: algunos muestran el liderazgo de una entidad o de otra en el mismo periodo de tiempo y la misma categoría. Por esta razón, es importante mencionar que, para...
14% - ights/Blog/Como-leer-los-rankings-de-Comscore-Caso-en-Colombia

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in Behavior

One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country, schools and offices closed, leaving families scrambling to create at...
39% - ights/Blog/In-home-Data-Consumption-Grew-Largely-Driven-by-COVID-19-Related-Changes-in-Behavior

Significant Growth in In-Home Data Usage Throughout Pandemic

As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore found that overall in-home data usage levels throughout 2020 remained significantly higher than...
39% - ights/Press-Releases/2021/1/Significant-Growth-in-In-Home-Data-Usage-Throughout-Pandemic

Cookie-free Targeting Solution

Comscore Predictive Audiences is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic audience data and privacy-friendly contextual signals.
14% - ducts/Programmatic-Targeting/Cookie-free-Targeting-Solution

Comscore concluye la investigacion del aumento inusual en la audiencia de escritorio

Buenos Aires, 8 de enero de 2021. Comscore (Nasdaq: SCOR), un socio confiable para planificar, transaccionar y evaluar medios en todas las plataformas, anunció que en los datos sindicados de Comscore MyMetrix de octubre 2020 se detectó un aumento inusual...
73% - ights/Press-Releases/2021/1/Comscore-concluye-la-investigacion-del-aumento-inusual-en-la-audiencia-de-escritorio