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La pandemia del Coronavirus y los cambios de comportamiento online del Peru

A medida que la crisis mundial del Coronavirus crece, los consumidores cambian la forma en que interactúan con el contenido de las redes sociales. La siguiente infografía reúne algunos de los cambios en las tendencias de consumo y cómo esto impacta en...
60% - ights/Infographics/La-pandemia-del-Coronavirus-y-los-cambios-de-comportamiento-online-del-Peru

Workout Videos are Fast Growing Genre

Rachel Gantz, GM of Activation Solutions at Comscore, discusses online consumer trends during the Coronavirus pandemic.
65% - ights/Videos/Interview/Workout-Videos-are-Fast-Growing-Genre

Video on Demand Transactions increase 30 Percent Year-Over-Year

Comscore Shows 30 Percent Year-Over-Year Increase in Video on Demand Transactions. Average U.S. household watched 16 on-demand titles in March; fitness content up 147 percent.
71% - ights/Press-Releases/2020/4/Video-on-Demand-Transactions-increase-30-Percent-Year-Over-Year

Video on Demand Transactions Increase in Month of March

In reaction to the unprecedented coronavirus pandemic, many studios began to shift what would have been in-theatre movie runs to traditional Video on Demand (VOD) and other OTT streaming platforms.
39% - ights/Blog/Video-on-Demand-Transactions-Increase-in-Month-of-March

Retail Categories Continue to Highlight Major Shifts during Pandemic

The retail sector has been widely discussed in the news lately, with store closures for well-known brands, furloughed employees, and stock prices dropping upwards of 75 percent from their February 2020 highs.
51% - ights/Blog/Retail-Categories-Continue-to-Highlight-Major-Shifts-during-Pandemic

One week into the lockdown: online media consumption in India

On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption is impacted across several categories.
45% - ights/Blog/One-week-into-the-lockdown-online-media-consumption-in-India

Comscore Announces Launch of QuickScore for Local Television

Comscore today announced the launch of Comscore Quick Score™, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient ad sales, programming and promotional decisions.
54% - ights/Press-Releases/2020/4/Comscore-Announces-Launch-of-QuickScore-for-Local-Television

Audiencia Digital Argentina: Covid-19 en Social Media

A medida que la crisis mundial del Coronavirus crece, los consumidores cambian la forma en que interactúan con el contenido de las redes sociales. La siguiente infografía reúne algunos de los cambios en las tendencias de consumo y cómo esto impacta en...
66% - ights/Infographics/Audiencia-Digital-Argentina-Covid-19-en-Social-Media

Continuing Surge in Daytime Television Viewing

New insights from Comscore reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
54% - ights/Press-Releases/2020/3/Continuing-Surge-in-Daytime-Television-Viewing

Workforce is Tuning In to Local Newscasts During Self-Isolation

It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
44% - ights/Blog/Workforce-is-Tuning-In-to-Local-Newscasts-During-Self-Isolation