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comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, today released results of multiple studies measuring the offline sales impact of...
48% - ights/Press-Releases/2011/10/comScore-and-dunnhumbyUSA-Research-Shows-Online-Advertising-Lifts-In-Store-CPG-Brand-Sales

Free Shipping Day Punctuates Heavy Week of Online Holiday Shopping

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 46 days of the November – December 2011 holiday season. For the holiday season-to-date, $30.9 billion has been spent...
48% - ights/Press-Releases/2011/12/Free-Shipping-Day-Punctuates-Heavy-Week-of-Online-Holiday-Shopping

comScore Media Metrix Ranks Top 50 US Web Properties for August 201

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore Media Metrix service.
48% - ights/Press-Releases/2012/9/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-August-201

GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown...
48% - ights/Blog/GRPs-For-Digital-Marketers

WidgetWebExpo — A Year Later

Last week, I spoke at a widget conference, WidgetWebExpo. The prior (and only other) time I’ve spoken at a conference on this topic was a year ago. At that time, widgets were just starting to get legs, so to speak, and we had just introduced a service...
48% - ights/Blog/WidgetWebExpo-A-Year-Later

comScore Media Metrix Ranks Top 50 US Web Properties for July 2013

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for July 2013 based on data from the comScore Media Metrix service. Back-to-school shopping was...
48% - ights/Press-Releases/2013/8/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-July-2013

comScore Media Metrix Ranks Top 50 US Web Properties for September 2013

Schools were officially back in session in September, causing traffic to jump at Education and Retail sites. Major news developments around the impending U.S. government shutdown had Americans visiting the Political News category for the latest coverage.
48% - ights/Press-Releases/2013/10/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-September-2013

comScore Media Metrix Ranks Top 50 US Web Properties for August 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. web activity at the top online properties for August 2013 based on data from the comScore Media Metrix service.
48% - ights/Press-Releases/2013/9/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-August-2013

comScore Media Metrix Ranks Top 50 US Desktop Web Properties for February 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for February 2014 based on data from the comScore Media Metrix service. For the third...
48% - ights/Press-Releases/2014/3/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-February-2014

Reach vs Ratings Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views...
48% - ights/Blog/Reach-vs-Ratings-Bridging-the-Divide-Between-TV-and-Digital-Metrics