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Comscore Television Viewing Data Helps Predict Advertising Audience Decline

Comscore is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings.
28% - ights/Press-Releases/2020/1/Comscore-Television-Viewing-Data-Helps-Predict-Advertising-Audience-Decline

Comscore Reports TV Viewing Engagement for Week Ending January 5, 2020

Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending January 5, 2020
75% - ights/Press-Releases/2020/1/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-5-2020

Comscore Expands Box Office Measurement to The Kingdom of Saudi Arabia

Comscore, Inc. (Nasdaq: SCOR) announced today that it has expanded its box office measurement service into Saudi Arabia. The global expansion will provide box office measurement data for all theatrical film releases across the country.
39% - ights/Press-Releases/2020/1/Comscore-Expands-Box-Office-Measurement-to-The-Kingdom-of-Saudi-Arabia

Comscore Reports Highest Ever Worldwide Box Office

Comscore (Nasdaq: SCOR) today announced annual worldwide box offices revenues for 2019. Highlights include: All-Time High $42.5 Billion Globally for 2019. International Box-Office at an All-Time High of $31.1 Billion.
28% - ights/Press-Releases/2020/1/Comscore-Reports-Highest-Ever-Worldwide-Box-Office

Making a Splash at Super Bowl LIII with Pepsi and bubly

What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
25% - e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly

The Almost 8 Billion Day Cyber Monday Sets Another Digital Commerce Record

The holiday spending season is upon us, and consumers are increasingly taking to their digital devices to do their holiday shopping. Comscore tracks digital spending (desktop and mobile) on three key spending days: Thanksgiving, Black Friday, and Cyber...
41% - ights/Blog/The-Almost-8-Billion-Day-Cyber-Monday-Sets-Another-Digital-Commerce-Record

Comscore Expands Gower Street Analytics Partnership to Include Film Comparisons in Box Office Essentials

Comscore today announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. The new feature represents an expansion of the partnership between Gower Street and Comscore.
14% - ights/Press-Releases/2019/12/Comscore-Expands-Gower-Street-Analytics-Partnership-to-Include-Film-Comparisons-in-Box-Office-Essentials

Maximizing the value of ad buys with Secret Weapon Media Agency

Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
39% - e-Studies/Maximizing-the-value-of-ad-buys-with-Secret-Weapon-Media-Agency

GSTV and Comscore Partner to Measure Cross-Platform Video Impact

GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot studies that used a new approach to quantifying the effect of ad...
32% - ights/Press-Releases/2019/12/GSTV-and-Comscore-Partner-to-Measure-Cross-Platform-Video-Impact

Breaking through the clutter with Knorr Marketing

Case Study: A furniture store client wanted to better reach target customers in two counties—but they were unable to analyze by county when relying on total market data.
14% - e-Studies/Breaking-through-the-clutter-with-Knorr-Marketing