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Pokemon GO Captures 9 Point 5 Million Mobile Users in the UK

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real...
39% - ights/Infographics/Pokemon-GO-Captures-9-Point-5-Million-Mobile-Users-in-the-UK

Pokemon GO Captura 55 millones de usuarios moviles en julio Rankeado treceavo entre todas las aplicaciones

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real...
45% - ights/Blog/Pokemon-GO-Captures-55-Million-Mobile-Users-in-July-Ranking-13th-Among-All-Apps

Malaysia Video Leaning Towards Shorter Form Content on Desktop

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings.
39% - ights/Infographics/Malaysia-Video-Leaning-Towards-Shorter-Form-Content-on-Desktop

Millennials going mobile

Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go.
14% - ights/Videos/Interview/Millennials-going-mobile

comScore Board Names Co-Founder Gian Fulgoni as Chief Executive Officer

comScore (NASDAQ: SCOR) today announced that its Board of Directors has named company co-founder Gian Fulgoni as its Chief Executive Officer. Mr. Fulgoni most recently served comScore as Chairman Emeritus, a role he has held since 2014, and he will continue...
41% - ights/Press-Releases/2016/8/comScore-Board-Names-Co-Founder-Gian-Fulgoni-as-Chief-Executive-Officer

Reach vs Ratings Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views...
48% - ights/Blog/Reach-vs-Ratings-Bridging-the-Divide-Between-TV-and-Digital-Metrics

Como vieron los Europeos la UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category...
14% - ights/Infographics/How-Europe-was-watching-the-UEFA-Champions-League

UPS Study Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical...
28% - ights/Press-Releases/2016/6/UPS-Study-Avid-Online-Shoppers-Making-More-Than-Half-of-Their-Purchases-With-Ecommerce

Momentum en Mexico Nuevas Mediciones y Ofertas con Partners llegan al Mercado

The past five years have seen unprecedented change to the digital landscape in Mexico marked by the vast proliferation of devices and the continued growth in advertising spend as more advertisers look online and across devices to engage their target audiences....
32% - ights/Blog/Momentum-in-Mexico-New-Measurement-and-Partnership-Offerings-Come-to-Market

Kantar Media e comScore anunciam soluções multiplataforma para a América Latina

Kantar Media and comScore have announced the latest development in their global strategic alliance. In addition to successful partnership activity already conducted in Spain, Netherlands and the Czech Republic, a series of cross-platform solutions will...
32% - ights/Press-Releases/2016/5/Kantar-Media-and-comScore-Announce-Cross-Platform-Services-in-Latin-America