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Video on Demand Transactions Increase in Month of March

In reaction to the unprecedented coronavirus pandemic, many studios began to shift what would have been in-theatre movie runs to traditional Video on Demand (VOD) and other OTT streaming platforms.
39% - ights/Blog/Video-on-Demand-Transactions-Increase-in-Month-of-March

Grocery is Top Mobile Spending Category for First Time

As consumers continue to make lifestyle changes due to the COVID-19 pandemic, new data from Comscore has shown how significant the increased reliance on online grocery has been. While the subcategory has been an area of growth each quarter over the past...
39% - ights/Blog/Grocery-is-Top-Mobile-Spending-Category-for-First-Time

Comscore Sees Signs of Stabilizing Automotive Consumer Demand

As the COVID-19 pandemic continues to affect consumer demand, there are indications that the worst might be over for the automotive industry. New insights from Comscore shows that the significant drop in consumer demand for new vehicles seen across March...
39% - ights/Press-Releases/2020/4/Comscore-Sees-Signs-of-Stabilizing-Automotive-Consumer-Demand

Healthcaregov Sees Massive Traffic Spike Reaching 25 Million Americans on 1st Day

With the Health Insurance Marketplace open to the public as of a few days ago, there have already been a number of reports about the massive amount of web traffic the Marketplace is experiencing. Indeed, comScore data confirm the considerable early interest...
39% - ights/Blog/Healthcaregov-Sees-Massive-Traffic-Spike-Reaching-25-Million-Americans-on-1st-Day

comScore Ranks Top UK Digital Media Properties for March 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the comScore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services....
39% - ights/Rankings/comScore-Ranks-Top-UK-Digital-Media-Properties-for-March-2015

How the Buy Button Can Help Fill the M-Commerce Gap

While mobile has been quick to gain the attention of consumers, it has been much slower at driving dollars. comScore’s recently released Q1 2015 data shows that while 59 percent of digital shopping time occurred on mobile devices, smartphones and tablets...
39% - ights/Blog/How-the-Buy-Button-Can-Help-Fill-the-M-Commerce-Gap

The Rise of the Super Viewer and Why Advertisers Should Care

Consumers today benefit from new technologies that have dramatically changed how we watch TV ... or at this point, video in general. Yet, through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer...
39% - ights/Blog/The-Rise-of-the-Super-Viewer-and-Why-Advertisers-Should-Care

OTT Breaks Out of Its Netflix Shell

The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching over-the-top (OTT) content began with a subscription to Netflix....
39% - ights/Blog/OTT-Breaks-Out-of-Its-Netflix-Shell

comScore Appoints David Shiffman as Senior Vice President of Marketing Solutions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that David Shiffman has joined comScore as Senior Vice President of Marketing Solutions. Based in New York, Mr. Shiffman will be responsible for leading the company’s...
39% - ights/Press-Releases/2015/3/comScore-Appoints-David-Shiffman-as-Senior-Vice-President-of-Marketing-Solutions

Comscore Signs Agreement with BASS LLC for Digital Audience and Custom TV Measurement

Comscore today announced an agreement to provide B.A.S.S., LLC, the worldwide authority on bass fishing and creator of the beloved Bassmaster stable of content, with Comscore’s industry-leading digital audience and television measurement.
39% - ights/Press-Releases/2020/7/Comscore-Signs-Agreement-with-BASS-LLC-for-Digital-Audience-and-Custom-TV-Measurement